Dr. Olson

Lynne A. Olson

RD&E Corporate Scientist, Global Sustainability

ECOLAB

Lynne Olson is a Corporate Scientist for Global Sustainability at Ecolab Inc., the global leader in water, hygiene and energy technologies and services that protect people and vital resources.

In her current role, Dr. Olson helps drive top-line growth for Ecolab and its customers by embedding sustainability thought leadership into innovation management, product offerings, and sector-level standardization of sustainable growth benchmarks.

Dr. Olson has more than 30 years of experience in product development, and program management, which has resulted in many individual and group patents. Lynne was part of the first Ecolab team trained as Lean Six Sigma (LSS) Black Belts, and led several significant process improvement projects. After LSS work, she was part of the founding group that defined and deployed the current Ecolab Corporate Sustainability team.

Dr. Olson is active in industry groups focused on developing product stewardship guidance. In this context, Lynne provides subject matter expertise to sustainability standard review and development, evolving market initiatives including the Chemical Life Cycle Collaborative (CLiCC) in Santa Barbara, and she is currently on the board of directors of the Sustainable Procurement Leadership Council (SPLC) Dr. Olson received her Ph.D. in Textile Science from the University of Wisconsin at Madison.

Ecolab is a trusted partner at more than one million customer locations. With 2015 sales of $13.5 billion and 47,000 associates, Ecolab delivers comprehensive solutions and on-site service to promote safe food, maintain clean environments, optimize water and energy use and improve operational efficiencies for customers in the food, healthcare, energy, hospitality and industrial markets in more than 170 countries around the world.

Please visit http://www.ecolab.com for more information.

Dr. Olson can be contacted at 651-795-5737 or lynne.olson@ecolab.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.