Mr. Foster

H. Stuart Foster

Vice President, Global Brand Marketing

Hilton

H. Stuart Foster is vice president, global brand marketing for Hilton's flagship brand, Hilton Hotels & Resorts, DoubleTree by Hilton, Curio - A Collection by Hilton and Tapestry Collection by Hilton. Mr. Foster oversees an integrated team that leads marketing, communications, digital, social media and customer relationship management across all four full service brands.

Prior to his current role, Mr. Foster served as vice president, global brand marketing for Hilton's luxury and lifestyle brands. He was responsible for global positioning, strategy and marketing efforts for Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts, in addition to developing the consumer messaging and launch strategy for Canopy by Hilton. Under his leadership, Mr. Foster established integrated marketing strategies to support Waldorf Astoria Brand's experiential platforms including the Taste of Waldorf Astoria and Waldorf Astoria Driving Experiences, both launched to celebrate the brand's storied connection to the luxury consumer's passion points. In addition, Mr. Foster innovated the role of a luxury hotel brand through Conrad's Stay Inspired platform which curates quintessential local experiences for travelers whose time is at a premium.

Mr. Foster has an extensive background leading marketing work for some of the world's top brands including L'Oreal, and the Moet Hennessy portfolio of wines & spirits. During his tenure with Mot-Hennessy spanning New York, Tokyo and Paris, Mr. Foster used his rich marketing experience to provide leadership across multiple disciplines, including global brand management, sales and business development.

Mr. Foster received his Master of Business Administration from New York University's Stern School of Business and his Bachelor of Arts from Colgate University. He is fluent in English and French and proficient in Japanese. Mr. Foster is based at Hilton's worldwide headquarters in McLean, Va.

Please visit http://www.hilton.com for more information.

Mr. Foster can be contacted at 703-883-6587 or stuart.foster@hilton.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, its that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.