Ms. Sher

Circe Sher

Co-Founder

Piazza Hospitality

With more than two decades’ experience in public relations and marketing across many platforms and a lifetime in a real estate and restaurant family, Circe Sher brings broad expertise to her position as co-founder of Piazza Hospitality.

Since the company’s formation in 2001, she has overseen the marketing, public relations and promotional efforts for its properties including Hotel Healdsburg and its sister property h2hotel, as well as its associated restaurants Spoonbar, Pizzando and Charlie Palmer’s Dry Creek Kitchen.

Beyond marketing the final product, Ms. Sher also helps direct the conceptual development of Piazza Hospitality’s contemporary properties. She played a pivotal role in creating the concept of the boutique luxury Hotel Healdsburg and the eco-friendly, avant-garde h2hotel, along with the concept for The Spa at Hotel Healdsburg. Her energies are now focused on three new projects: a third property in Healdsburg, the H3 GuestHouse; Hotel San Luis Obispo on the Central Coast; and a recently approved hotel project in Sebastopol. The forthcoming boutique hotels will serve as environmentally-friendly chic retreats, inviting visitors to relax, recharge and play.

Prior to her career in the hospitality business, Ms. Sher was an officer for Mayor Willie Brown of San Francisco in the Mayor’s Office of Protocol through 2001. During this time, she was in charge of planning and fundraising for large city events and international trade missions, and served as his liaison to the arts community and international consular corps.

Ms. Sher graduated from UC Berkeley with a Bachelor of Arts in cultural anthropology in 1991. She has a five-year-old daughter and lives in Healdsburg.

Please visit http://www.piazzahospitality.com for more information.

Ms. Sher can be contacted at 707-431-8221 or info@piazzahospitality.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.