Melissa Fruend has over 20 years of expertise in leading the development of consumer loyalty and CRM strategy solutions. As a Partner at LOC, she is responsible for the Loyalty and CRM Strategic Consulting focus in our practice. The team offers innovative loyalty strategies to improve customer engagement through increased customer identification that impacts revenues for brands. Recent client relationships include Abercrombie & Fitch, Giant Eagle, PetSmart, Alaska Airlines among others.
With an expansive background including general advertising, direct marketing, product development, loyalty marketing, client relationship management (CRM) as well as strategic consulting, Ms. Fruend is also a frequent speaker and workshop leader at industry conferences. Her expertise lies in loyalty program strategy and design including brand and customer communications (CRM) and she is a regular contributor of articles and POVs about loyalty, communications and advanced customer engagement.
An expert in client management and development, Ms. Fruend enjoys the opportunity to dig into a clients' business, turn it upside down and help them think differently in order to achieve their objectives. Leading loyalty consultative engagements with companies across multiple market sectors, Ms. Fruend applies the latest thinking in neuroscience and gamification in program design.
Ms. Fruend has had the pleasure of working on both consumer and business to business projects with many Fortune 500 companies including Wells Fargo, JPMorgan Chase, Kimberly Clark, Village Roadshow and Walgreens, and has helped develop and implement advanced customer engagement as well as loyalty strategies and solutions for a number of retailers. Ms. Fruend is a graduate of Missouri State University with degrees in both communications and journalism.Please visit http://www.loyalty.com for more information.
Ms. Fruend can be contacted at 416-552-4513 or firstname.lastname@example.org