Mr. Mattler

Bob Mattler

Managing Director

Pace Equity

Bob Mattler joined PACE Equity in 2015 and is Managing Director of Michigan. PACE Equity is the leading national turnkey PACE project developer and funder in the country. PACE Equity is also the leader in utilizing PACE in hospitality projects.

Bob’s passion and practice involves assisting a wide variety of developers and building owners to access PACE financing. His current projects include a ground up construction senior living center, adaptive reuse of an old industrial building and a major infrastructure upgrade of a large hospital.

As a new economic development tool in Michigan, Bob is helping to open PACE financing to a variety of asset classes, for profit and non-profit entities, bankers, lawyers, brokers and the Michigan commercial real estate industry in general. Combining real property legal skills, commercial real estate brokerage experience and almost ten years of involvement with the local chapter of the United States Green Building Council (USGBC) and its green LEED certification, Property Assessed Clean Energy (PACE) is the means to which Bob helps property owners and developers achieve their property business objectives. Among the highlights of his professional career of helping commercial property owners add value to their buildings includes almost twenty five years as an attorney, property tax consultant and leasing specialist with a boutique retail brokerage firm in the metropolitan Detroit area. Much of Bob’s recent interaction with the commercial real estate community in Michigan has been to illustrate the business case for maintaining more efficient buildings which leads to a more valuable real estate investment. Information on this new economic development tool is now available in 30+ states and DC.

Please visit http://www.pace-equity.com for more information.

Mr. Mattler can be contacted at 248-762-4370 or bmattler@pace-equity.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.