Mr. Scypinski

Rob Scypinski

Senior Vice President of Industry Relations and Events

Hilton Worldwide

Rob Scypinski is Senior Vice President of Industry Relations and Events, the Americas, for Hilton Worldwide. Rob is a key figure in spearheading and strategizing how Hiltonís portfolio of hotels engage with customers and plays a crucial role in deepening sales relationships with key stakeholders in the industry. He constantly keeps his finger on the pulse of the industry for innovative ways to evolve Hiltonís meeting and events offerings and take the friction out of business and group travel.

Mr. Scypinski is a 40-year veteran of the hospitality industry and began his career at Hilton Atlanta in 1984. Prior to his current role, Mr. Scypinski was Senior Vice President of Hotel Sales in The Americas. He also served as Regional Vice President of Sales and Marketing Western Region, West, overseeing the Sales Operations for 40 hotels from Alaska to Mexico, and was Director of Marketing & Sales at Hilton San Francisco for nearly 15 years.

Mr. Scypinski is a long standing member of several hospitality industry organizations. Mr. Scypinski was a founding member of the Northern California Professional Convention Management Association (PCMA) chapter. He is currently on the MPI and Meetings Mean Business Coalition boards and has was previously on both the PCMA Foundation and Meeting Professionals International Foundation boards. He has served as faculty for many sessions on contracts and legal language, revenue management, sales, customer engagement, and partnerships.

Mr. Scypinski's multiple industry recognitions include the honor of being named a 2016 Changemaker by MeetingsNet and his induction into Hiltonís prestigious Circle of Excellence Award in 2000. He holds a Bachelor of Science degree in Hotel and Restaurant Management from Pennsylvania State University.

Please visit http://meetings.hilton.com for more information.

Mr. Scypinski can be contacted at 703-883-1000 or Rob.Scypinski@Hilton.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board Ė for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driverís seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.