Ms. Ippolito-Craven

Francesca A. Ippolito-Craven

Shareholder

Kubicki Draper

Francesca A. Ippolito-Craven is a Shareholder and Hospitality Practice Group Co-Chair in the Miami, Florida office of Kubicki Draper, a full service law firm which provides representation to its clients throughout the State of Florida and the Southern parts of Georgia, Alabama and Mississippi.

Ms. Ippolito-Craven's practice involves representing owners, operators, developers, contractors and franchisees of hotels, resorts, vacation clubs, restaurants, health clubs and spas, and bars and night clubs in hospitality and associated retail and vendor related operational and management issues, transactional matters and litigation.

Throughout her career, she has drafted, negotiated and litigated various operational, vendor, event and artist agreements. Additionally, she has handled lawsuits involving liquor liability, event sponsorship, sexual assault, security, premises liability, products liability, toxic and hazardous substances, foodborne illnesses and construction.

Ms. Ippolito-Craven has written numerous articles and lectured to hotel executives, operators, managers, general counsel and security personnel, and their insurers, on a variety of hospitality related legal issues. Since 2010, she has co-authored the Florida section of the nationally published Tort Law Desk Reference: A Fifty-State Compendium (Aspen Publishers). She is actively involved in, and a member of, international and national hospitality associations and organizations, including the Miami-Dade Chapter of the Florida Restaurant & Lodging Association and the Global Alliance of Travel, Tourism & Hospitality.

Ms. Ippolito-Craven is member of, and on the Board of Directors for, the Academy of Hospitality Industry Attorneys. She is licensed to practice law in the State of Florida and in the U.S. District Courts for the Southern, Northern and Middle Districts of Florida.

Please visit http://www.kubickidraper.com for more information.

Ms. Ippolito-Craven can be contacted at 305-982-6604 or fic@kubickidraper.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.