Ms. Forrest

Deborah Forrest

President

ForrestPerkins

An internationally-recognized leader in luxury hospitality design, Deborah Forrest, FASID, ISHC, leads the highly creative and technically accomplished team of professional designers, architects, and administrators who comprise ForrestPerkins, a distinct design studio of Perkins Eastman.

Ms. Forrest has been an industry leader in hospitality design throughout her career, which spans more than 35 years. From work early in her career on such acclaimed hotels as The Empress Hotel in Victoria, British Columbia for Canadian Pacific Hotels and Resorts, now Fairmont Hotels and Resorts, she began focusing on landmark and luxury hotels. More recently, Hilton selected Ms. Forrest to create the design story and branding guide for its Waldorf Astoria brand. With her design agility, she is equally as comfortable designing contemporary properties as classic and has led the firm in many successful modern hotel, multi-residential, and high-end single family projects.

In 1986, Ms. Forrest established Deborah Lloyd Forrest Associates. As she built a portfolio of exceptional projects, she became recognized for her extraordinary color sense and interpretation of timeless luxury for discerning hospitality clients. She built her firm’s reputation for lasting design and detail supported by thorough documentation and a rigorous attention to clients’ budgetary goals and schedules. In 1998, Ms. Forrest co-founded ForrestPerkins as a dynamic design practice dedicated to providing exceptional, fully-integrated design services to the owners and operators of luxury hotels and resorts.

Ms. Forrest served on the board of directors of the American Society of Interior Designers (ASID) and on the Board of Trustees of the ASID Foundation. In 2000, the ASID elected her a Fellow of the society. In 2004, ASID designated her as Designer of Distinction for the outstanding contribution her work has made to the profession of Interior Design. Also in 2004, Hospitality Design Magazine elected Ms. Forrest to its prestigious Platinum Circle to honor her design leadership. On January 1, 2016, ForrestPerkins joined forces with Perkins Eastman, one of the top design and architecture firms in the world with almost 1,000 employees in 15 locations around the globe.

Ms. Forrest can be contacted at 214-953-2210 or dforrest@forrestperkins.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.