Ms. Bravo-Smith

Manuela Bravo-Smith

Senior Designer - Hospitality

Carrier Johnson + Culture

From a very young age, as early as five or six-years-old, Manuela Bravo-Smith knew she wanted to become an architect. Born in Mexico City and raised in Guadalajara, Mexico, Ms. Bravo-Smith has experienced the tangible and visual contrast between communities through time. Through travel and contact with various cultures, she has had the opportunity to reflect on how others see and experience new places. She has been influenced by her parent’s background: her mother’s simple and calm farm lifestyle, and her father’s demanding career as a civil engineer in what was the biggest city in the world at the time.

After completing a five-year architectural degree program from the Guadalajara University’s CUAAD (University Center of Art, Architecture and Design) in 1997, Ms. Bravo-Smith began her professional journey from working at job sites to a project management position at an international engineering company, and finally to her current position with Carrier Johnson + CULTURE.

The journey also led her to leave her native Mexico for Monterey in 2002, and then to San Diego in 2004. Working with well-established and respected architectural firms, Ms. Bravo-Smith has been exposed to a variety of domestic and international projects, ranging in building type from hospitality and mixed-use residential to corporate. While maintaining her architectural background she segued into the interior design field, and has been focused primarily on the hospitality sector since 2009.

Working on four- and five-star hotel projects, Ms. Bravo-Smith works to elicit a unique personality for each project, rooting the design of each in the regional environment and historical context.

Please visit http://www.carrierjohnson.com for more information.

Ms. Bravo-Smith can be contacted at 619-239-2353 or web@carrierjohnson.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.