Mr. Premack

Ben Premack

Director of Sales, Marketing and Events

Hyatt Regency Maui Resort and Spa

Ben Premack is the Director of Sales and Marketing at Hyatt Regency Maui Resort and Spa. An experienced hospitality professional with 13 years in the travel industry, Mr. Premack brings to the LEED EBOM certified resort strong leadership, analytical skills and a history of sales and marketing successes throughout the industry. At Hyatt Regency Maui Resort and Spa, Mr. Premack oversees the sales and marketing team and initiatives and is a member of the executive committee charged with managing operations across the resort.

Mr. Premack began his career with Hyatt in 2003 at Hyatt Regency Bethesda and worked as an Assistant Front Office Manager before being promoted to Sales Manager at the Hyatt Regency O’Hare. There, he found his niche in sales and didn’t look back. A seasoned Hyatt ambassador, Mr. Premack pre-opened Grand Hyatt San Antonio in 2007, and then served as the Associate Director of Sales at Grand Hyatt Seattle/Hyatt at Olive 8 as well as Grand Hyatt Washington D.C. He was then named Director of Sales at Hyatt Regency Philadelphia in 2010 prior to his most recent position at the Grand Hyatt DFW.

Mr. Premack has received numerous honors and awards for his achievements in hospitality, including the 2014 Sales Team of the Year at Hyatt Hotels Corporation, 2014 Hyatt “Markie” Marketing Award Nominee, 2012 and 2015 Hyatt “Markie” Marketing Award Winner, 2012 Director of Sales of the Year Nominee, 2012 Sales Team of the Year Nominee at Hyatt Regency Philadelphia at Penn’s Landing, and the 2010 Sales Team of the Year Nominee at Grand Hyatt Washington, among others.

Please visit http://www.hyatt.com for more information.

Mr. Premack can be contacted at 808-661-1234 or ben.premack@hyatt.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.