Mr. Berger

Dan Berger

Founder and CEO

Social Tables

Dan Berger is the Founder and CEO of the Washington, D.C.-based Social Tables. The award-winning software platform has been used to source, plan and execute over one million events since 2011. The company has over 4,000 customers in 100 countries. It has been recognized as one of the best places to work in the D.C. area by the Washington Post and SmartCEO. Social Tables has won numerous industry awards, including Best Industry Innovation from the International Live Events Association.

Mr. Berger has been recognized as an industry and tech leader by BizBash, Event Solutions, Washingtonian, MeetingsNet, Successful Meetings, and others. He recently has been named as one of the most influential leaders in the meetings industry for 2016 by Successful Meetings for the second year in a row. He volunteers with several industry organizations, including the Convention Industry Council and the Philadelphia Convention and Visitor Bureau and was most recently appointed to serve on the Economic Strategy Advisory Committee by the Mayor of Washington, DC. Mr. Berger is a passionate educator and spends his time sharing his experience and knowledge with others. He has spoken at over 150 events and is continually looking for new opportunities to give back to the community.

Prior to Social Tables, Mr. Berger worked in management consulting, ran a large association, worked for a Member of Congress, and build websites for several startups. Mr. Berger has a BA from Hunter College and an MBA from Georgetown. He was born in Israel, grew up in NYC, and lives in DC with his dog, Leroy.

Please visit http://www.socialtables.com for more information.

Mr. Berger can be contacted at 877-973-2863 or dan@socialtables.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.