Mr. Van Deventer

Paul Van Deventer

President & Chief Executive Officer

Meeting Professionals International (MPI)

Paul Van Deventer joined MPI in April 2013 as President and Chief Executive Officer (CEO). In this role, he leads the strategic direction of the association and is responsible for managing its global staff, operating budget, and membership programs and services. In addition, Mr. Van Deventer works closely with MPI’s Board of Directors and serves as a liaison to the MPI Foundation.

He has held a variety of leadership positions throughout his career and has a proven track record for driving business growth and creating brand value. Mr. Van Deventer most recently served as divisional vice president of the Health & Wellness Division at Walgreens, the largest drug store chain in the United States. Prior to Walgreens, he was the senior vice president of Sales and Field Services at Mitchell International, Inc., a leading provider of information, software and business solutions for the automotive insurance and collision repair markets.

Earlier in his career, Mr. Van Deventer spent 22 years with American Express where he gained experience with the business travel and meeting and event industries. He held positions as director of Multinational Sales and Operations, managing a global business unit with responsibility for more than 50 business travel customer service centers, 500 employees and a meetings/events group focused on the automotive industry. He also served as vice president and head of Corporate Services Sales – Australia and New Zealand, with responsibility for corporate card and business travel services, and later as vice president and general manager of Corporate Services, Western United States and vice president and general manager of the Multinational Client Group.

Mr. Van Deventer currently serves as a board member for the U.S. Travel Association and Convention Industry Council. He is also an advisory board member for Women In Travel (WINit). Mr. Van Deventer holds a Bachelor of Arts in history from Villanova University and an MBA with a finance concentration from Columbia University.

Please visit http://www.mpiweb.org for more information.

Mr. Van Deventer can be contacted at 972-702-3098 or pvandeventer@mpiweb.org

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.