Mr. Copps

Pat Copps

Pacific Division Technical Services Manager

Orkin, LLC

Pat Copps is a board-certified entomologist in urban and industrial entomology. He provides technical support to pest control technicians in Orkin’s Pacific Division.

With more than 40 years of experience in the pest management industry, Mr. Copps has collaborated on various research studies and worked in a variety of different roles. He has held various positions in the pest management field, serving in technical, quality assurance and managerial roles. He has also assisted in the preparation and oversight of Integrated Pest Management (IPM) programs in agriculture, residential, resort, commercial/industrial, food production, and healthcare environments.

Mr. Copps graduated from the University of Manitoba with Bachelor of Arts (English) and Bachelor of Science degrees in agronomy, and then earned his Master’s degree in entomology from the University of Guelph.

As part of the research for his master’s degree, Mr. Copps analyzed mosquito habitats and trapping techniques. He later went on to develop a pest management program in grain agriculture in Saudi Arabia with PCO Canada, now a part of Orkin.

Mr. Copps has published articles and been interviewed for numerous publications, and has worked with print, radio, and television media. He is a recipient of the 2013 Crown Leadership Award, the IPM Service Award from the University of Arizona in 2014, and was co-winner of the Entomological Society of America IPM Team award in 2010.

Please visit http://www.orkin.com/commercial for more information.

Mr. Copps can be contacted at pcopps@orkin.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.