Mr. Copps

Pat Copps

Pacific Division Technical Services Manager

Orkin, LLC

Pat Copps is a board-certified entomologist in urban and industrial entomology. He provides technical support to pest control technicians in Orkin’s Pacific Division.

With more than 40 years of experience in the pest management industry, Mr. Copps has collaborated on various research studies and worked in a variety of different roles. He has held various positions in the pest management field, serving in technical, quality assurance and managerial roles. He has also assisted in the preparation and oversight of Integrated Pest Management (IPM) programs in agriculture, residential, resort, commercial/industrial, food production, and healthcare environments.

Mr. Copps graduated from the University of Manitoba with Bachelor of Arts (English) and Bachelor of Science degrees in agronomy, and then earned his Master’s degree in entomology from the University of Guelph.

As part of the research for his master’s degree, Mr. Copps analyzed mosquito habitats and trapping techniques. He later went on to develop a pest management program in grain agriculture in Saudi Arabia with PCO Canada, now a part of Orkin.

Mr. Copps has published articles and been interviewed for numerous publications, and has worked with print, radio, and television media. He is a recipient of the 2013 Crown Leadership Award, the IPM Service Award from the University of Arizona in 2014, and was co-winner of the Entomological Society of America IPM Team award in 2010.

Please visit http://www.orkin.com/commercial for more information.

Mr. Copps can be contacted at pcopps@orkin.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.