Mr. Kohl

William D. Kohl

Principal

Greenwood Hospitality Group

William D. Kohl oversees the strategic and operational direction of Greenwood’s food and beverage initiatives. Additionally, Mr. Kohl directs the Company’s activities in restaurant development, concept design and re-positioning.

During his thirty-year hospitality career Bill has received several honors including The Pennsylvania Tourism and Lodging Association’s General Manager of the Year in 2001, and The American Hotel and Lodging Association’s State Leadership Award. Mr. Kohl’s portfolio experience includes oversight of several high profile assets together with the concept design of over twenty restaurants.

Mr. Kohl has been featured in Lodging Magazine and has had restaurants featured in Bon Appétit, Gourmet Magazine, and Colonial Homes Magazine as well as the Central Penn Business Journal. His restaurants consistently achieve the AAA Four-Diamond Award and have been recognized by DiRōNA. He has twice won Restaurant Hospitality Magazine’s “Top of the Table Award” for Restaurant Design. Bricco, Mr. Kohl’s most recent concept, was awarded the prestigious “Culinary and Hospitality Award” by Santé Magazine recognizing it as the number one restaurant in the Northeast Region for Quality of Food and Service and one of the top nine in the country.

A wine specialist, Mr. Kohl has consistently been recognized by Wine Spectator Magazine for innovative wine lists and just received the “Best of Award of Excellence” this year. Within the industry he frequently lectures, teaches and writes about wine and food.

Mr. Kohl currently serves on the National Restaurant Association’s Board of Directors, the American Hotel and Lodging Association Board of Directors, is a Past Chairman of the Board of Directors of the Pennsylvania Tourism and Lodging Association and immediate Past Chairman of the Board of Directors of the Pennsylvania Restaurant Association. In 2004, he was awarded an Honorary Doctorate Degree from Central Pennsylvania College.

A native of Springfield, Pennsylvania, Mr. Kohl is a graduate of Pennsylvania State University with a Bachelor of Science Degree in Hotel, Restaurant, and Institution Management. He is a member of the Pennsylvania Liquor Control Board Wine Advisory Council and founder of Très Bonne Année, a series of events and international wine auction for charity which raises in excess of $400,000 annually. He is married to Kim Mr. Kohl and has two children.

Please visit http://www.greenwoodhospitality.com for more information.

Mr. Kohl can be contacted at 717-237-6401 or bkohl@greenwoodhospitality.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.