Mr. Isenberg

Walter Isenberg

President & Chief Executive Officer

Sage Hospitality

The co-founder of Sage Hospitality, Walter Isenberg serves as the company’s President and Chief Executive Officer. Denver-based Sage Hospitality specializes in the operations, development and capital transactions of hospitality real estate. Sage Hospitality owns and operates hotels and restaurants in 26 states. Mr. Isenberg directs all company operations, including property management, real estate transactions and brand development.

Mr. Isenberg co-founded Sage Hospitality in 1984 with partner Zachary Neumeyer. The company’s history in hospitality includes ground-up development, historic-adaptive re-use, acquisitions and third-party management. Sage hotels include well-known brands such as JW Marriott, Starwood Luxury Collection, Westin and Hilton, as well as several independent hotels. In 2006, Sage formed the Sage Restaurant Group, which operates unique high-volume restaurants inside its urban hotels.

Sage Hospitality has been consistently recognized for its significant commitment to corporate citizenship. The company was the first recipient of Marriott International’s “Spirit to Serve Award,” which is given annually to a franchise partner that lives the vision to be an outstanding corporate citizen. Sage Hospitality has also been an industry leader in implementing green operating practices, committed to developing Gold and Silver LEED certified hotels as well as making it a company-wide mission to make each of its hotels as environmentally friendly as possible. Sage Hospitality has also been recognized for its superior customer service, receiving Excellence in Service awards at many of its hotels. Sage’s development group has won numerous awards for excellence in the development of hotels and has been nationally recognized as a leader in historic preservation.

A graduate of Cornell University’s School of Hotel Administration, Mr. Isenberg is a member of the American Hotel Lodging Association Board of Directors as well as Marriott International and Starwood Owner Advisory Boards. Mr. Isenberg was recently inducted into Denver & Colorado’s Tourism Hall of Fame, which is the highest award given by Denver’s travel industry. Active in the community, he currently serves on the boards of Visit Denver, The Downtown Denver Partnership, The Children’s Hospital Foundation, Colorado Concern and the Metropolitan State University of Denver Board of Trustees.

Please visit http://www.sagehospitality.com for more information.

Mr. Isenberg can be contacted at 303-595-7200 or walter.isenberg@sagehospitality.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.