Ms. Morrison

Ginny Morrison

Vice President, Sales and Marketing

Spire Hospitality

Ginny Morrison oversees all sales and marketing efforts for both owned and managed properties of Spire Hospitality, in her role as vice president of sales & marketing. Ms. Morrison joined Lane Hospitality in 1988 as general manager and was promoted to regional general manager, then regional director of sales and marketing. From ski resorts in Colorado to corporate hotels in Chicago and other large markets, Ms. Morrison has utilized her 25-year hospitality career, operational skills and marketing know-how to ensure profitable and service-oriented hotels. Since being promoted to her current position in 2010, Spire Hospitality sales have doubled.

With a B.A. in nutrition from Bowling Green State University, Ms. Morrison began her career as chef-manager of a French bistro. After completing a management-training program with Vicorp Specialty Restaurants, she served as food & beverage director with Concord Hotels of Cleveland and then as general manager for the company's Holiday Inn in Beachwood.

Ms. Morrison currently serves on the board of directors for Illinois Hotel & Lodging Association and is the past chairman of the board for Educational Foundation Board of Directors, a non-profit group that implements special educational and scholarship programs for hospitality students. She is a guest speaker of hospitality marketing at The Manfred Steinfeld School of Hospitality and Tourism Management as well as a guest speaker of revenue management at Kendall College. She has served as president of Rotary Club of Chicago and is still actively involved in fundraising. Ms. Morrison is actively involved in the Illinois Hospitality Sales & Marketing Association International (HSAMI) and conducts bi-annual roundtables for the national chapter of HSAMI.

Please visit http://www.spirehotels.com for more information.

Ms. Morrison can be contacted at 847-291-5718 or gmorrison@spirehotels.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.