Mr. Barbera

Michael Barbera

CEO

Barbera Solutions

Michael Barbera is a Fortune 50 consumer psychologist and strategy consultant, angel investor and award-winning business strategist. He is a business psychologist who is involved in both practical and academic endeavors. His areas of practice are consumer behavior, consumer emotions, social psychology, decision-making, brand management, and marketing and long-term business strategies.

Mr. Barbera is currently employed as the CEO of Barbera Solutions and serves as a board member of several organizations. His clients can be found on the Fortune 50 list, ABCís Shark Tank, Bravoís Million Dollar Listing, The Food Network, and include Harley-Davidson, the Baltimore Ravens, the Carolina Hurricanes, Microsoft, and the Department of Defense. Mr. Barbera began his entrepreneurial career at the age of 13 in New York City hosting concerts for artists such as Warrant, the Goo Goo Dolls and 3 Doors Down. In 2015, the White House recognized Mr. Barbera for his contributions to entrepreneurship. This work includes development and validation of consumer emotions, consumer behavior, product placement, consumer interaction, business growth strategies and judgment and decision-making. Additionally, Mr. Barbera is a highly sought keynote speaker.

Mr. Barberaís keynote topics include observations and results of academic and practitioner research, and insights of social science. Mr. Barbera is an active member of the American Psychological Association, the Society of Industrial and Organizational Psychology, the Society of Judgment and Decision-Making, the Society of Consumer Psychology and the National Speakers Association.

Mr. Barbera is completing a Ph.D. in Behavioral Economics with a focus in time pressure and scarcity. He has a BS in Business Administration and two MBAs: entrepreneurship and executive management.

Please visit http://www.barberasolutions.com/ for more information.

Mr. Barbera can be contacted at 800-584-8047 or mbarbera@barberasolutions.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.