Mr. Cotsovolos

Len Cotsovolos

Len Cotsovolos

WESTAR Architectural Group Nevada Inc

Len Cotsovolos is the Founder of WESTAR Architectural Group and has over 20 years of interior design experience, working on high-end interiors projects around the world, with a focus on hospitality design. Mr. Cotsovolos received a Master’s Degree in Interior Design from the famed Pratt Institute in New York City, where he graduated with High Honors. He then worked from some of America’s leading design firms, in New York City, Los Angeles, Las Vegas and San Francisco, including Haverson Architecture and Design, Brennan Beer Gorman Monk/Interiors, MGM Resorts International and Nicole Hollis Interior Design.

During this time, Mr. Cotsovolos completed many award-wining hospitality projects such the Aria Hotel at CityCenter Las Vegas, The Bellagio Hotel and Casino, the Fairmont Acapulco Princess Mexico, the W Hotel New York City, Cirque de Soleil Beatle’s Revolution Lounge, Elizabeth Arden Red Door Spa New York City, Hard Rock Hotel Puerta Vallarta, Carmel Valley Ranch in Carmel, CA, Buchanan Hotel San Francisco, and the Palladian Hotel in Seattle, WA to name a few. He also has extensive experience in residential design, retail and concept design and development, as well as brand development and master planning.

In 1997, Mr. Cotsovolos founded his name-sake boutique design firm that focused on personalized design services, where he designed luxury residences worldwide, and was named one of The Top 100 Interior Designers in 2013. He joined Westar Architects as a Partner and the Director of Interior Design, where he leads a diverse team of professional designers that are committed to excellence in design, flawless documentation and innovative problem solving.

Mr. Cotsovolos’s attention to detail, design savvy and his keen eye for luxury is helping to transform the Westar brand into a global powerhouse known for high design, excellent customer service, and bespoke details. He brings his project management expertise and design fluency to Westar, where he exercises this passion for fine design and hospitality interior architecture, all while keeping his finger on the pulse of the industry and staying abreast of hospitality trends and fashion.

Mr. Cotsovolos can be contacted at 702-878-0000 or lenc@wagnarchitects.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.