Ms. Kovary

Giselle Kovary

President

n-gen People Performance

As president and co-founder of n-gen People Performance Inc., Ms. Kovary is dedicated to building strategies and programs that help clients target, motivate and engage employees in order to increase performance and productivity. She is a sought after resource to industry leaders, having worked with 18 of the top Fortune 500 companies across North America, including Chevron, Cisco, TJX and Xerox. Over 60,000 people globally have experienced an n-gen workshop or presentation. With close to 20 years of experience in learning and development, she has devoted more than a dozen years to researching the impact that generational differences have on organizational performance.

Ms. Kovary has created solutions and programs in five practice areas – sales & customer service, leadership, team building, Millennials and human resources. As a human resources expert, Ms. Kovary is regularly quoted in national publications and appears on television and radio.

n-gen partners with clients to deliver existing ‘off-the-shelf’ learning programs from our library of 27 courses, or designs custom learning solutions. Our highly interactive learning programs engage all levels within an organization, from C-suite executives to front line employees. All n-gen training is based on the two books Ms. Kovary has co-authored: Loyalty Unplugged: How to Get, Keep & Grow All Four Generations and Upgrade Now: 9 Advanced Leadership Skills.

Ms. Kovary has a Master’s degree in communication studies from the University of Windsor. She is a member of the Society for Human Resource Management and raises money for breast cancer research in her free time.

Please visit http://www.ngenperformance.com for more information.

Ms. Kovary can be contacted at 416-362-7564 or gkovary@ngenperformance.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.