Mr. Pirri

Eugenio Pirri

Vice President People and Organizational Development

The Dorchester Collection

Eugenio Pirri is an award-winning hospitality stalwart with a career spanning over 25 years; beginning in rooms division and then food and beverage, before making the transition into human resource.

As the Vice President, People and Organisational Development for luxury hotel management company , Dorchester Collection, Mr. Pirri, and his team, are responsible for all aspects of human resources, learning and development, employee and guest engagement, innovation and corporate responsibility; working with all functions in the business to ensure people are the cornerstone of every business decision.

In recent years, Mr. Pirri’s expertise in this field has been recognized by leading publications. He, and his team, have won more than 10 prestigious HR and business awards including the Gold Award at the HR Excellence Awards. Mr. Pirri collected both HR Director of the Year and Reader’s Choice HR Director in 2015. He is also named as one of the most influential HR Director’s in the business.

In October 2016, he published his first book – Be A People Leader: A Sustainable Framework for Achieving your Full Potential (Humm Publishing, RRP £9.99) – drawing on his experiences in senior HR positions and combining fascinating and funny real life challenges, solutions, anecdotes and examples, to set out his eight-step framework for achieving sustainable people leaders.

Mr. Pirri lives in Little Venice, London though often travels to far and wide destinations instilling his leadership words of wisdom around the globe. He is often requested to speak on the subject of people leadership for service brands across the world. If you’d like to connect: https://uk.linkedin.com/in/epirri17

Please visit http://www.dorchestercollection.com for more information.

Mr. Pirri can be contacted at 44-0-207-629-8888 or eugenio.pirri@dorchestercollection.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.