Mr. Keating Jr.

Richard J. Keating Jr.

Partner / Chair Retail and Hospitality Practice Group

Swanson, Martin & Bell, LLP

Richard J. Keating, Jr. is a partner and chair of the Retail and Hospitality Practice Group at Swanson, Martin & Bell, LLP in Chicago. Mr. Keating represents restaurants, concert venues, amusement venues, health clubs and retail businesses throughout the United States. His practice focuses on tort litigation, premises liability defense, general liability matters, incident investigations and security claims. Before entering private practice, Mr. Keating was a criminal prosecutor for the Cook County State’s Attorney’s Office for nine years. Mr. Keating also worked in an investigations unit where he supervised a team of attorneys investigating crimes in conjunction with police authorities.

Prior to becoming an attorney, Mr. Keating spent four years in the corporate sector working at AT&T in the small business market. Mr. Keating routinely combines his litigation and criminal prosecution experience with his understanding of corporate business objectives to advise his hospitality clients about various potential and existing legal concerns.

Mr. Keating is a member of the Academy of Hospitality Industry Attorneys, Defense Research Institute’s Retail and Hospitality Defense Committee, and the Illinois Restaurant Association. He received his J.D. from Chicago-Kent College of Law and his B.S. from Indiana University.

Please visit www.smbtrials.com for more information.

Mr. Keating Jr. can be contacted at 312-222-8568 or rkeating@smbtrials.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.