Mr. Keating Jr.

Richard J. Keating Jr.

Partner / Chair Retail and Hospitality Practice Group

Swanson, Martin & Bell, LLP

Richard J. Keating, Jr. is a partner and chair of the Retail and Hospitality Practice Group at Swanson, Martin & Bell, LLP in Chicago. Mr. Keating represents restaurants, concert venues, amusement venues, health clubs and retail businesses throughout the United States. His practice focuses on tort litigation, premises liability defense, general liability matters, incident investigations and security claims. Before entering private practice, Mr. Keating was a criminal prosecutor for the Cook County State’s Attorney’s Office for nine years. Mr. Keating also worked in an investigations unit where he supervised a team of attorneys investigating crimes in conjunction with police authorities.

Prior to becoming an attorney, Mr. Keating spent four years in the corporate sector working at AT&T in the small business market. Mr. Keating routinely combines his litigation and criminal prosecution experience with his understanding of corporate business objectives to advise his hospitality clients about various potential and existing legal concerns.

Mr. Keating is a member of the Academy of Hospitality Industry Attorneys, Defense Research Institute’s Retail and Hospitality Defense Committee, and the Illinois Restaurant Association. He received his J.D. from Chicago-Kent College of Law and his B.S. from Indiana University.

Please visit www.smbtrials.com for more information.

Mr. Keating Jr. can be contacted at 312-222-8568 or rkeating@smbtrials.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.