Mr. Leutwyler

Ric Leutwyler

CEO EventSpark and Founder/President of Philanthropegie

EventSpark / Philanthropegie

Founder. Servant Leader. Innovation Enthusiast. Ric Leutwyler is someone who has worn many hats - and he wouldn’t have it any other way.

Mr. Leutwyler is passionate about making a difference and tapping into the full potential of the people around him. From small cubicles to corner offices, the phrase - “Leadership is Action, Not Position” - has always been a part of his workspace and his leadership style. Much of his time is focused on strategy, innovation and the engagement of team members, customers and partners in finding new ways to create lasting value.

Extensive experience with technology firms like AT&T, Pegasus Solutions, SkyTouch Technology and EventSpark, combined with more than 20 years of leadership roles within Cendant (Wyndham Worldwide), Best Western and Utell Hotels & Resorts provides him with a deep understanding of the technology needs of the hospitality industry.

The opportunity to travel and work abroad in more than 30 countries has created an understanding of the complexities and benefits of operating from a global perspective.

Mr. Leutwyler has served on the board of several philanthropic organizations including his current role as board member for Orchard: Africa. To support social good on a broad level, he recently founded Philanthropegie – an organization dedicated to helping individuals, organizations and nonprofits achieve their philanthropic goals.

Mr. Leutwyler can be contacted at 602-723-0019 or ric.leutwyler@gmail.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.