Mr. Cerrone

Bob Cerrone

Director of National Accounts - Hospitality

Ferguson

Bob Cerrone, Ferguson’s Director of National Accounts – Hospitality, is responsible for leading Ferguson’s Hospitality strategy and discovering and implementing new opportunities within the segment.

Mr. Cerrone, a nearly 40-year veteran of the plumbing industry, launched Ferguson’s Hospitality division in 2006. Under his leadership, Ferguson Hospitality has grown into a talented group of more than 100 associates comprised of national account managers and the Hospitality Renovations Team.

Ferguson’s Hospitality Renovations Team understands the needs of the specialty contractors that operate in the Hospitality Renovations market and how they do business. They provide product expertise to contractors, owners, hotel brands and purchasing groups on a large bundle of products and facilitate on-time delivery for renovation projects, typically working on compressed schedules.

Ferguson’s Hospitality division serves many different customer segments: ownership groups, management companies, renovation contractors, purchasing companies, and independent and branded hotels throughout the U.S. Their product inventory addresses a broad range of hospitality needs: plumbing, lighting, appliances, HVAC, janitorial and sanitation supplies.

Additional support services include: a National Sales Center which is staffed by a highly experienced team of associates with deep knowledge of Ferguson’s hospitality products and a 24/7 Express Response Commercial Water Heater Program which delivers hot water heaters onsite, directly to the location of installation within about two hours of a service call.

Mr. Cerrone can be contacted at 954-520-5965 or bob.cerrone@ferguson.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.