Mr. Bragiel

Justin R. Bragiel

General Counsel

Texas Hotel & Lodging Association

Justin R. Bragiel is General Counsel for the Texas Hotel & Lodging Association. Mr. Bragiel handles a diverse array of legal and legislative issues, including local and state hotel occupancy tax, hospitality law, regulatory issues, contract law, employment issues, and more.

Mr. Bragiel joined the Texas Hotel & Lodging Association in February 2008. A member of the Texas Bar, Mr. Bragiel earned a Juris Doctor from Texas Wesleyan University School of Law in 2007, and holds a Bachelor of Arts from the University of Texas at Austin.

Based in Austin, THLA is the largest state lodging association in the United States, serving over 2,500 member businesses by providing operational, technical, educational, marketing and communications services, in addition to governmental affairs representation.

Please visit www.texaslodging.com for more information.

Mr. Bragiel can be contacted at 512-474-2996 or jbragiel@texaslodging.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.