Ms. Tounta

Philia Tounta

Hospitality and Tourism Consultant

Hotelice

Philia Tounta has been working in Tourism sector for 17 years. She has worked in various hotels, travel agencies and unions in Greece and abroad. Ms. Tounta has acquired an MBA Degree in the United Kingdom, a Bachelor Degree in Athens and a Diploma in Tourism. She speaks English, French, Spanish and Italian and she is a member of TIES, HTS, Bedposts, etc. She has attended numerous seminars and workshops concerning Tourism and small business management.

Ms. Tounta currently lives in Athens and she is the General Manager of Apokoros Club Hotel & Villas Craft Deco & Activities in Crete Greece, a Customer Service Officer at Thamiris Hotel(s) Crete, and sales manager at “Crete focus” and “You planet”.

Ms. Tounta is a Hospitality & Tourism consultant for small medium sized hotels (‘Hotelice’), a Tourism Ambassador in Hellenic Tourist Society and she is occasionally speaking in conferences concerning Tourism. Also, she is a freelance author to various online international and local blogs. Often she participates in discussions in Greek Radio Channels and has been interviewed by various journalists from abroad concerning Tourism issues.

Positions currently held: General Manager Apokoros Club Hotel/Villas CraftDeco&Activities Crete Greece Cunstomer Service Manager Thamiris Hotel & Thamirakis Villas Crete Greece Travel&Hospitality Consultant, "Hotelice" Consultants

Ms. Tounta can be contacted at +306939319883 or tounta.philia@gmail.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.