Ms. Kretschmar-Joehnk

Corinna Kretschmar-Joehnk

Co-Managing Director

JOI-Design

Corinna Kretschmar-Joehnk is the co-managing director of JOI-Design, a leading European hospitality interior architecture and design studio based in Hamburg, Germany. Alongside business partner and husband Peter Joehnk, who founded the practice in 1984, the team brings to life luxurious hospitality destinations around the globe. Guided by the principle of translating emotions into design, and design into interiors that are rich in ambience, the studio creates places that guests won't want to leave and will return to time and again. JOI-Design shapes award-winning atmospheres for the world’s top brands as well as independent properties, and has a wide-ranging portfolio of sophisticated modern destinations, grand historic establishments, vibrant restaurants, sumptuous spas, and new-build airport and business hotels. In 2014, the practice was honoured with one of the industry’s highest accolades, a Gold Key Award, for their design of the Hotel-Kompetenz-Zentrum, or centre for hotel design excellence, near Munich.

As a lecturer in the interior design programme at the University of Applied Science in Coburg, Germany, Ms. Kretschmar-Joehnk is committed to educating the next generation of architects and designers, and her continuing involvement with students strengthens her ability to maintain a fresh perspective on developing trends in her profession. She and Peter are also the authors of numerous reference books focused upon hospitality design, and in addition, the successful duo has recently launched Products by JOI-Design, their product design division exploring creative partnerships with furniture, lighting, carpeting and wallpaper manufacturers.

Ms. Kretschmar-Joehnk is a member of the Architectural Association Hamburg and the Association of German Interior Architects. An advocate of social media, she regularly communicates with an extensive network of clients, suppliers, manufacturers, peers, colleagues and end users.

Please visit www.joi-design.com for more information.

Ms. Kretschmar-Joehnk can be contacted at 40 0 4068 9421 0 or info@joi-design.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.