Ms. Gendron

Mary Gendron

Partner

Eric Mower & Associates

Mary Gendron made her way to Manhattan from her native Milwaukee more than 30 years ago to accept a position with a well-known trade magazine publisher who was launching a title in the hospitality industry. The rest is history. Having spent three decades in partnership with Yvonne Middleton in their legacy firm, Middleton & Gendron Brand Communications, the agency was combined in November 2014 with the award-winning independent integrated marketing firm, Eric Mower + Associates.

With the staff and client roster intact, the Manhattan operation is now one of nine offices that share a combined bottom line and provide a full range of marketing services. This is in addition to the public relations Ms. Gendron and her cohorts had been known for previously at Middleton & Gendron. Over her career, Ms. Gendron has launched, positioned and repositioned more travel and tourism entities than she can count.

Having made her mark in travel and tourism, Ms. Gendron is the recipient of the 2011 Winthrop W. Grice Lifetime Achievement Award from Hospitality Sales & Marketing Association International. EMA’s resident spa marketing expert, she was a founding board member of International Spa Association and is a founding member of Washington Spa Alliance. She also served on the board of directors of New York Spa Alliance. Among the agency’s current and past spa clients are SiSpa, Spa at Whiteface Lodge Sanctuary on Camelback Mountain, Boca Raton Resort & Club, PGA National Resort & Spa, Mirbeau Inn & Spa, The Homestead, La Costa Resort & Spa and many more.

Please visit https://www.mower.com/ for more information.

Ms. Gendron can be contacted at 212-980-9065 or mgendron@mower.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.