Ms. Gendron

Mary Gendron


Eric Mower & Associates

Mary Gendron made her way to Manhattan from her native Milwaukee more than 30 years ago to accept a position with a well-known trade magazine publisher who was launching a title in the hospitality industry. The rest is history. Having spent three decades in partnership with Yvonne Middleton in their legacy firm, Middleton & Gendron Brand Communications, the agency was combined in November 2014 with the award-winning independent integrated marketing firm, Eric Mower + Associates.

With the staff and client roster intact, the Manhattan operation is now one of nine offices that share a combined bottom line and provide a full range of marketing services. This is in addition to the public relations Ms. Gendron and her cohorts had been known for previously at Middleton & Gendron. Over her career, Ms. Gendron has launched, positioned and repositioned more travel and tourism entities than she can count.

Having made her mark in travel and tourism, Ms. Gendron is the recipient of the 2011 Winthrop W. Grice Lifetime Achievement Award from Hospitality Sales & Marketing Association International. EMA’s resident spa marketing expert, she was a founding board member of International Spa Association and is a founding member of Washington Spa Alliance. She also served on the board of directors of New York Spa Alliance. Among the agency’s current and past spa clients are SiSpa, Spa at Whiteface Lodge Sanctuary on Camelback Mountain, Boca Raton Resort & Club, PGA National Resort & Spa, Mirbeau Inn & Spa, The Homestead, La Costa Resort & Spa and many more.

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Ms. Gendron can be contacted at 212-980-9065 or

Coming Up In The May Online Hotel Business Review

Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.