Ms. Gendron

Mary Gendron


Eric Mower & Associates

Mary Gendron made her way to Manhattan from her native Milwaukee more than 30 years ago to accept a position with a well-known trade magazine publisher who was launching a title in the hospitality industry. The rest is history. Having spent three decades in partnership with Yvonne Middleton in their legacy firm, Middleton & Gendron Brand Communications, the agency was combined in November 2014 with the award-winning independent integrated marketing firm, Eric Mower + Associates.

With the staff and client roster intact, the Manhattan operation is now one of nine offices that share a combined bottom line and provide a full range of marketing services. This is in addition to the public relations Ms. Gendron and her cohorts had been known for previously at Middleton & Gendron. Over her career, Ms. Gendron has launched, positioned and repositioned more travel and tourism entities than she can count.

Having made her mark in travel and tourism, Ms. Gendron is the recipient of the 2011 Winthrop W. Grice Lifetime Achievement Award from Hospitality Sales & Marketing Association International. EMA’s resident spa marketing expert, she was a founding board member of International Spa Association and is a founding member of Washington Spa Alliance. She also served on the board of directors of New York Spa Alliance. Among the agency’s current and past spa clients are SiSpa, Spa at Whiteface Lodge Sanctuary on Camelback Mountain, Boca Raton Resort & Club, PGA National Resort & Spa, Mirbeau Inn & Spa, The Homestead, La Costa Resort & Spa and many more.

Please visit for more information.

Ms. Gendron can be contacted at 212-980-9065 or

Coming Up In The March Online Hotel Business Review

Feature Focus
Human Resources: Inspiring a Journey of Success
In an increasingly competitive environment where hotels are competing to attract, and more importantly, to keep top talent, Human Resource managers are realizing the need to focus on improving their Employee Experience. Smart managers are embracing the idea of Employee Wellness which translates into a system of physical, mental, emotional, and purposeful well-being. Some organizations are even providing free counseling for their employees and their dependents. The goal is to nurture, support and engage with their employees in a way that increases productivity, improves customer service, enhances loyalty, and creates a more harmonious work environment for all. Along with this development is the need for more effective, ongoing training. Many HR managers rely on external training firms for this, but there is a growing trend which taps the experience and expertise that already exists within the organization. For example, younger employees likely have greater knowledge of social media which an older generation might struggle with. Harnessing this peer-to-peer learning can be an efficient and cost effective way of increasing skills, and as a result, the knowledge transferred is likely to be more acceptable and relevant. Finally, HR managers need to foster an environment that empowers people and taps into their full potential, inspiring a personal journey of success. The March Hotel Business Review will take a look at some of the strategies and techniques that human resource directors are currently developing in order to achieve success.