Ms. Gendron

Mary Gendron

Senior Vice President / Managing Director

Eric Mower & Associates

Mary Gendron is a brand communications specialist whose journalism education, combined with public relations savvy, has informed her work for hospitality, spa, travel, tourism, real estate and luxury lifestyle clients worldwide. Ms. Gendron made her way to Manhattan from her native Milwaukee more than three decades ago to accept a position with a well-known trade magazine publisher who was launching a title in the hospitality industry. After three years, she segued from hospitality journalism into travel and tourism public relations where she honed her craft, creating award-winning B2B and B2C campaigns for clients at Middleton & Gendron Brand Communications.

In November 2014, Ms. Gendron and her business partner, Yvonne Middleton, combined their legacy agency with the esteemed independent integrated marketing firm, Eric Mower + Associates (EMA). EMA’s Manhattan operation is among nine offices that share a combined bottom line and together provide clients across many industries with a full range of marketing services that strengthen friendships between brands and their constituents.

Ms. Gendron received the 2011 Winthrop W. Grice Lifetime Achievement Award from Hospitality Sales & Marketing Association International. EMA’s resident spa expert, she was a founding board member of International Spa Association as well as Washington Spa Alliance. She also served on the board of directors of New York Spa Alliance. Among the agency’s current and past spa clients are SiSpa, Spa at Whiteface Lodge, Sanctuary on Camelback Mountain, Boca Raton Resort & Club, PGA National Resort & Spa, Mirbeau Inn & Spa, The Homestead, La Costa Resort & Spa, ISPA, and many others.

Please visit for more information.

Ms. Gendron can be contacted at 212-980-9065 or

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.