Ms. Parisi

Kelly Parisi

Solutions Development Manager

Spear One

Kelly Parisi joined Spear One, a Dallas-based meeting and incentive firm, 5 years ago. While relatively new to the industry, Ms. Parisi offers a unique perspective as a millennial voice. In her current role as Solutions Development Manager, Ms. Parisi evaluates hotel & industry trends, develops program budgets and finds the right solutions to match customer needs. Ms. Parisi also leads ideation sessions with team members to continuously improve programs and deliver ‘wow’ experiences for customers.

Ms. Parisi also holds a key role as Marketing Manager, identifying strategies to differentiate Spear One from their competitive marketplace. With experience in website management, email marketing, event planning, content creation and social media, Ms. Parisi is responsible for delivery of a unified, positive brand impact as well as producing sales leads. She has also lead efforts in product development and quality standards development, which drives Spear One forward and ensures consistency within the organization.

In addition to these roles, Ms. Parisi designed, implemented and currently manages an internal employee education & development program at Spear One. The goal of the program is to foster the mission of continuous improvement among employees. With monthly collaborative thinkstorms termed “11:11” meetings, bi-weekly trainings from internal and external speakers, a dedication to achieving industry certifications and more, employees earn over 1,600 hours of education each year.

Through past positions at UnitedHealthcare and a private community planning consulting firm, Ms. Parisi is an expert at delivering detailed, comprehensive responses to RFPs for both publically-traded companies and government agencies. Ms. Parisi is a Connecticut native and a graduate of Providence College in Rhode Island. She currently holds the designation of CEP – Certified Engagement Practitioner and attends a variety of industry events to further her education & understanding of best practices. Ms. Parisi’s insights are published in a variety of industry journals as well as the Spear One blog.

Please visit www.spearone.com for more information.

Ms. Parisi can be contacted at 972-661-6081 or kelly.parisi@spearone.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.