Ms. Parisi

Kelly Parisi

Solutions Development Manager

Spear One

Kelly Parisi joined Spear One, a Dallas-based meeting and incentive firm, 5 years ago. While relatively new to the industry, Ms. Parisi offers a unique perspective as a millennial voice. In her current role as Solutions Development Manager, Ms. Parisi evaluates hotel & industry trends, develops program budgets and finds the right solutions to match customer needs. Ms. Parisi also leads ideation sessions with team members to continuously improve programs and deliver ‘wow’ experiences for customers.

Ms. Parisi also holds a key role as Marketing Manager, identifying strategies to differentiate Spear One from their competitive marketplace. With experience in website management, email marketing, event planning, content creation and social media, Ms. Parisi is responsible for delivery of a unified, positive brand impact as well as producing sales leads. She has also lead efforts in product development and quality standards development, which drives Spear One forward and ensures consistency within the organization.

In addition to these roles, Ms. Parisi designed, implemented and currently manages an internal employee education & development program at Spear One. The goal of the program is to foster the mission of continuous improvement among employees. With monthly collaborative thinkstorms termed “11:11” meetings, bi-weekly trainings from internal and external speakers, a dedication to achieving industry certifications and more, employees earn over 1,600 hours of education each year.

Through past positions at UnitedHealthcare and a private community planning consulting firm, Ms. Parisi is an expert at delivering detailed, comprehensive responses to RFPs for both publically-traded companies and government agencies. Ms. Parisi is a Connecticut native and a graduate of Providence College in Rhode Island. She currently holds the designation of CEP – Certified Engagement Practitioner and attends a variety of industry events to further her education & understanding of best practices. Ms. Parisi’s insights are published in a variety of industry journals as well as the Spear One blog.

Please visit www.spearone.com for more information.

Ms. Parisi can be contacted at 972-661-6081 or kelly.parisi@spearone.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.