Mr. Beaubien

Charles de Gaspe Beaubien

President & CEO

Groupize Solutions

Visionary entrepreneur Charles de Gaspe Beaubien has been a disruptive force in the group travel industry, building technology solutions to automate and transform the group hotel booking experience. As president and CEO of Groupize, Inc. Mr. Beaubien is recognized for pushing boundaries through all facets of technology to benefit travelers and the industry.

Mr. Beaubien thrives on developing new capabilities and architectures, building strategic partnerships, expanding business models and pioneering new technologies. His hands-on planning involvement, combined with his extensive knowledge in travel technology fuels his passion to bring efficiencies to the difficult processes involved in online shopping, booking and managing of groups and meetings. Mr. Beaubien’s dedication resulted in Groupize being named the most Innovative Emerging Travel Technology Company by PhoCusWright at the Travel Innovation Summit in 2013.

With over 25 years of experience in the travel industry, Mr. Beaubien has held executive leadership positions in every aspect of group travel and tourism. Whether driving group business growth in Montreal while at Tourisme Montreal or serving in executive positions for major group tour operators including Yankee Holidays and Group Voyagers Inc. (Globus, Cosmos, Monograms and more); Mr. Beaubien understands the complications of planning and booking group travel.

Mr. Beaubien has held numerous board seats including the Canadian Tourism Commission Leisure Advisory Board, the Starwood Advisory Board, and the Gloucester, MA DMO. He credits his education in Entrepreneurship from Bishop’s University in Quebec and l’E.S.S.C.A. (Ecole Superieur des Science Commerciales d’Anger) in France for his ‘we can fix this problem’ attitude.

Please visit www.groupizesolutions.com for more information.

Mr. Beaubien can be contacted at 508-332-7319 or charles@groupize.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.