Mr. McGowan

Shawn McGowan

Senior Director Food & Beverage Brand Initiatives & Programs

Hilton Worldwide

Shawn McGowan is the Senior Director Global Brand Food and Beverage Services at Hilton. In this role, Mr. McGowan is responsible for managing the development and implementation of all 14 of Hilton branded hotels, positioning their food and beverage long-term and strategic brand initiatives. Working in conjunction with Hilton F&B Ops, Hilton Supply Management, Brand Marketing teams and numerous franchise management companies, Mr. McGowan identifies and participates in developing food and beverage specifications and marketing program support. He also develops and administers key standards and training programs for Hilton Team Members around the world. He is an active participant in the Hotel F&B Magazine Corporate Editorial Advisory board with featured articles on food and beverage trends. His role entails developing strategies that promote sustainable practices within the food and beverage industry by partnering with key industry groups such as WWF to help implement sustainable and animal welfare practices within Hilton.

In his 23 years with Hilton, it has been Mr. McGowan’s goal to provide leading food and beverage initiatives that have developed and leveraged industry wide trends. Within the portfolio of food and beverage concepts at Hilton he is attributed with developing leading concept solutions such as Made Market, Herb N’ Kitchen, Brickstones Kitchen and Bar, The BKB Market, E’Terie To Go, E’Terie Bar and Grill and most recently developed and launched Tru by Hilton “Top and Go” Breakfast along with their eat & sip market.

Mr. McGowan is a native of Tucson, Arizona, and attended the University of Arizona.

Please visit http://www.hilton.com for more information.

Mr. McGowan can be contacted at 703-883-5210 or shawn.mcgowan@hilton.com

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.