Mr. McGowan

Shawn McGowan

Senior Director Food & Beverage Brand Initiatives & Programs

Hilton Worldwide

Shawn McGowan is the Senior Director Global Brand Food and Beverage Services at Hilton. In this role, Mr. McGowan is responsible for managing the development and implementation of all 14 of Hilton branded hotels, positioning their food and beverage long-term and strategic brand initiatives. Working in conjunction with Hilton F&B Ops, Hilton Supply Management, Brand Marketing teams and numerous franchise management companies, Mr. McGowan identifies and participates in developing food and beverage specifications and marketing program support. He also develops and administers key standards and training programs for Hilton Team Members around the world. He is an active participant in the Hotel F&B Magazine Corporate Editorial Advisory board with featured articles on food and beverage trends. His role entails developing strategies that promote sustainable practices within the food and beverage industry by partnering with key industry groups such as WWF to help implement sustainable and animal welfare practices within Hilton.

In his 23 years with Hilton, it has been Mr. McGowan’s goal to provide leading food and beverage initiatives that have developed and leveraged industry wide trends. Within the portfolio of food and beverage concepts at Hilton he is attributed with developing leading concept solutions such as Made Market, Herb N’ Kitchen, Brickstones Kitchen and Bar, The BKB Market, E’Terie To Go, E’Terie Bar and Grill and most recently developed and launched Tru by Hilton “Top and Go” Breakfast along with their eat & sip market.

Mr. McGowan is a native of Tucson, Arizona, and attended the University of Arizona.

Please visit http://www.hilton.com for more information.

Mr. McGowan can be contacted at 703-883-5210 or shawn.mcgowan@hilton.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.