Mr. Iwamoto

Kevin Iwamoto

Vice President of Industry Strategy

Lanyon

As Vice President of Industry Strategy, Kevin Iwamoto guides Lanyon¡¯s overall strategy for engaging with buyers and suppliers in the meetings, events, association, and corporate travel industries. Iwamoto also works with key influencers to raise awareness of the benefits of Strategic Meetings Management (SMM).

Prior to joining Lanyon, Iwamoto was Vice President of Industry Strategy with ACTIVE Network¢â Business Solutions, a leading provider of event-marketing and SMM technology for enterprise organizations, Small-to Mid-sized Businesses, and associations. Iwamoto also worked as a key manager at Hewlett-Packard on the global travel and meetings team, where he served as global corporate card, hotels, and meetings category manager. Before Hewlett-Packard, he served as a senior travel account manager with The Walt Disney Company and as a corporate sales manager with Northwest Airlines.

Iwamoto is a former President and CEO of the Board of Directors for the Global Business Travel Association (GBTA). He has been honored with every major business travel industry accolade, including the GBTA¡¯s Industry Icon Award¦¡the association¡¯s highest honor. In 2004, Iwamoto was awarded the prestigious GBTA President¡¯s Award for his numerous industry contributions and leadership. In 2003, Business Travel Executive named him one of 13 Top Visionaries in business travel. In 2002, Business Travel News named him one of the top 25 most influential executives in business travel, as well as Travel Manager of the Year.

Iwamoto is a sought after spokesperson representing business travel interests globally to the U.S. Congress and the media, and he frequently speaks at industry events. He holds a Bachelor of Science degree in business administration from the University of Hawaii, Honolulu, and a Global Leadership Professional Masters designation from the Wharton School of Business.

Please visit www.lanyon.com for more information.

Mr. Iwamoto can be contacted at 408-202-0586 or kevin.iwamoto@lanyon.com

Coming Up In The October Online Hotel Business Review




{300x250.media}
Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.