Mr. Iwamoto

Kevin Iwamoto

Vice President of Industry Strategy

Lanyon

As Vice President of Industry Strategy, Kevin Iwamoto guides Lanyon¡¯s overall strategy for engaging with buyers and suppliers in the meetings, events, association, and corporate travel industries. Iwamoto also works with key influencers to raise awareness of the benefits of Strategic Meetings Management (SMM).

Prior to joining Lanyon, Iwamoto was Vice President of Industry Strategy with ACTIVE Network¢â Business Solutions, a leading provider of event-marketing and SMM technology for enterprise organizations, Small-to Mid-sized Businesses, and associations. Iwamoto also worked as a key manager at Hewlett-Packard on the global travel and meetings team, where he served as global corporate card, hotels, and meetings category manager. Before Hewlett-Packard, he served as a senior travel account manager with The Walt Disney Company and as a corporate sales manager with Northwest Airlines.

Iwamoto is a former President and CEO of the Board of Directors for the Global Business Travel Association (GBTA). He has been honored with every major business travel industry accolade, including the GBTA¡¯s Industry Icon Award¦¡the association¡¯s highest honor. In 2004, Iwamoto was awarded the prestigious GBTA President¡¯s Award for his numerous industry contributions and leadership. In 2003, Business Travel Executive named him one of 13 Top Visionaries in business travel. In 2002, Business Travel News named him one of the top 25 most influential executives in business travel, as well as Travel Manager of the Year.

Iwamoto is a sought after spokesperson representing business travel interests globally to the U.S. Congress and the media, and he frequently speaks at industry events. He holds a Bachelor of Science degree in business administration from the University of Hawaii, Honolulu, and a Global Leadership Professional Masters designation from the Wharton School of Business.

Please visit www.lanyon.com for more information.

Mr. Iwamoto can be contacted at 408-202-0586 or kevin.iwamoto@lanyon.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.