Ms. Popely

Deborah Popely

Assistant Professor, School of Hospitality Management

Kendall College

Deborah Popely has more than 30 years of experience in the hospitality field and more than 12 years’ experience as a sustainability consultant and educator. She is currently Associate Professor at Kendall College’s School of Hospitality Management, where she leads the curriculum for Meetings, Incentives, Conventions and Exhibitions (MICE) and conducts research on global MICE industry issues. She recently traveled to China to participate in an international MICE conference and has written about the experience for academic and popular journals.

Ms. Popely has significant experience in hospitality education and training, having developed workshops, conferences and courses for colleges and universities, associations, government agencies and foundations. She is in the process of earning a doctorate in business (DBA) with a focus on sustainability in hospitality and tourism from Walden University.

Ms. Popely is also the founding executive director of Green Events Source, a non-profit dedicated to increasing sustainability in the events and hospitality industries. A long-time leader in sustainable hospitality, Popely participated in the development and launch of the APEX-ASTM Sustainable Meetings Standard and founded the Green Meeting Industry Council Chicago Chapter.

She published the Green Events Sourcebook, a multi-media guide to green meetings and events, from 2008- 2011, and in 2013 launched The Green Event App, an online sustainable supplier-selection tool for the meetings and events market.

Ms. Popely has written extensively on green hospitality and related topics and has served as a presenter and keynote speaker for local, regional and national industry organizations. These include the American Hotel & Lodging Association (AHLA), Hospitality and Sales Marketing Association International (HSMAI), Destination Marketing Association (DMAI), Professional Convention Management Association (PCMA), Meeting Planners International (MPI), and the Green Meeting Industry Council (GMIC).

Ms. Popely has significant experience in sustainability education and training, having developed workshops, conferences and courses for colleges and universities, associations, government agencies and foundations. She is in the process of earning a doctorate in business (DBA) with a focus on sustainability in hospitality and tourism from Walden University.

Ms. Popely can be contacted at 312-752-2216 or Deborah.popely@kendall.edu

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.