Mr. Chopra

Bhanu Chopra



Bhanu Chopra, widely recognized as one of the thought leaders in the Travel and Hospitality software-as-a-service industry, founded RateGain in 2004. As RateGain's CEO, Mr. Chopra, is responsible for spearheading overall business strategy and leads the innovation efforts for the hospitality space.

Mr. Chopra started RateGain in response to the increasing popularity of Online travel agencies (OTAs) and the resultant change in dynamics in the hospitality space, when he recognized the business need of OTAs and hotels to compare rates across their competitor websites. Today, RateGain is a leader in hospitality and travel technology solutions for revenue management decision support using scientific pricing methodologies, rate intelligence, seamless electronic distribution and brand engagement. RateGain has over 12,000 clients from all around who maximize their revenue everyday using over200 million rate notifications and half a billion inventory updates each year that RateGain facilitates.

Mr. Chopra has a master degree from Indiana University Bloomington, USA in Finance and Computer Science. He started his career at Deloitte Consulting serving several Fortune 500 companies help them with their ERP, SAP, systems integration and overall IT strategy in Chicago. Prior to setting up RateGain, he also co-founded Riv Consulting, a company that helped fortune organizations with Systems Integration on CRM software like Broad VISION.

Mr. Chopra is a highly sought after speaker in the travel and hospitality technology space. He has spoken at various HSMAI events, Hotel technology Conference, China Low Cost Airline Summit, Independent Hotel Show etc. He has also been profiled on the Young Turks program of CNBCTV18. He is also a contributor to publications like ‘Entrepreneur’ and ‘The Economic Times’.

Mr. Chopra can be contacted at

Coming Up In The May Online Hotel Business Review

Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.