Mr. Chopra

Bhanu Chopra

CEO

RateGain

Bhanu Chopra, widely recognized as one of the thought leaders in the Travel and Hospitality software-as-a-service industry, founded RateGain in 2004. As RateGain's CEO, Mr. Chopra, is responsible for spearheading overall business strategy and leads the innovation efforts for the hospitality space.

Mr. Chopra started RateGain in response to the increasing popularity of Online travel agencies (OTAs) and the resultant change in dynamics in the hospitality space, when he recognized the business need of OTAs and hotels to compare rates across their competitor websites. Today, RateGain is a leader in hospitality and travel technology solutions for revenue management decision support using scientific pricing methodologies, rate intelligence, seamless electronic distribution and brand engagement. RateGain has over 12,000 clients from all around who maximize their revenue everyday using over200 million rate notifications and half a billion inventory updates each year that RateGain facilitates.

Mr. Chopra has a master degree from Indiana University Bloomington, USA in Finance and Computer Science. He started his career at Deloitte Consulting serving several Fortune 500 companies help them with their ERP, SAP, systems integration and overall IT strategy in Chicago. Prior to setting up RateGain, he also co-founded Riv Consulting, a company that helped fortune organizations with Systems Integration on CRM software like Broad VISION.

Mr. Chopra is a highly sought after speaker in the travel and hospitality technology space. He has spoken at various HSMAI events, Hotel technology Conference, China Low Cost Airline Summit, Independent Hotel Show etc. He has also been profiled on the Young Turks program of CNBCTV18. He is also a contributor to publications like ‘Entrepreneur’ and ‘The Economic Times’.

Mr. Chopra can be contacted at bchopra@rategain.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.