Mr. Chopra

Bhanu Chopra



Bhanu Chopra, widely recognized as one of the thought leaders in the Travel and Hospitality software-as-a-service industry, founded RateGain in 2004. As RateGain's CEO, Mr. Chopra, is responsible for spearheading overall business strategy and leads the innovation efforts for the hospitality space.

Mr. Chopra started RateGain in response to the increasing popularity of Online travel agencies (OTAs) and the resultant change in dynamics in the hospitality space, when he recognized the business need of OTAs and hotels to compare rates across their competitor websites. Today, RateGain is a leader in hospitality and travel technology solutions for revenue management decision support using scientific pricing methodologies, rate intelligence, seamless electronic distribution and brand engagement. RateGain has over 12,000 clients from all around who maximize their revenue everyday using over200 million rate notifications and half a billion inventory updates each year that RateGain facilitates.

Mr. Chopra has a master degree from Indiana University Bloomington, USA in Finance and Computer Science. He started his career at Deloitte Consulting serving several Fortune 500 companies help them with their ERP, SAP, systems integration and overall IT strategy in Chicago. Prior to setting up RateGain, he also co-founded Riv Consulting, a company that helped fortune organizations with Systems Integration on CRM software like Broad VISION.

Mr. Chopra is a highly sought after speaker in the travel and hospitality technology space. He has spoken at various HSMAI events, Hotel technology Conference, China Low Cost Airline Summit, Independent Hotel Show etc. He has also been profiled on the Young Turks program of CNBCTV18. He is also a contributor to publications like ‘Entrepreneur’ and ‘The Economic Times’.

Mr. Chopra can be contacted at

Coming Up In The April Online Hotel Business Review

Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.