Mr. McKeown

Todd McKeown

Vice President Direct Sale Strategic Markets

Cintas

As Vice President of Direct Sale Strategic Markets and Officer, Todd McKeown is responsible for the Tailored Apparel business at Cintas. Todd also has responsibility for all other Cintas services sold into the Hospitality & Gaming market, which includes Deep Clean, Rental Garments, Facility Services, First Aid & Safety Products and Training, and Fire Protection. In this role, Todd oversees an organization of sales and operations dedicated solely to the Hospitality & Gaming market.

In addition to the U.S. Tailored Apparel business, Mr. McKeown also runs the International and Luxury Apparel business units. Cintas’ Luxury business, Fourmy, is based in Toronto, Canada. International presence consists of the Calamex business servicing Mexico, Central America, South America and the Caribbean Islands, the European business, Cintas Hospitality UK, based in London, and the Asia business in Hong Kong, with offices in Shanghai and Macau.

Mr. McKeown can be contacted at 800-864-3676 or customerservice@cintas.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.