Ms. Fyock

Cathy Fyock

Principal

Cathy Fyock

Cathy Fyock, CSP, SPHR, is an Employment Strategist, and regularly speaks on the issues of talent management for an aging and changing workforce. She is the author of seven books, including The Truth about Hiring the Best, UnRetirement, and her most recent, Hallelujah! An Anthem for Purposeful Work.

Ms. Fyock has served on faculty for the Society for Human Resource Management, and is an active volunteer leader. She served as President of her local chapter and as Chair of the Human Resources Certification Institute. Currently she serves as the Immediate Past Chair for KY SHRM. She is lifetime certified as a Senior Professional in Human Resources.

Most recently Ms. Fyock helps aspiring authors write their books and has authored a book on how to write a book, On Your Mark: From First Word to First Draft in Six Weeks. As a book coach, she helps her authors find their voice, develop their thesis and outline, and get their books written. She has recently served as editor/project manager for Greyden PressísThought Leadership anthology, *Whatís Next in Human Resources, featuring 17 authors addressing the issues of the future of the workplace, to be released in early 2015

Please visit cathy@cathyfyock.com for more information.

Ms. Fyock can be contacted at 502-445-6539 or

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether itís spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies Ė like brain fitness exercises, electro-magnetic treatments, and chromotherapy Ė but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.