Ms. Fyock

Cathy Fyock

Principal

Cathy Fyock

Cathy Fyock, CSP, SPHR, is an Employment Strategist, and regularly speaks on the issues of talent management for an aging and changing workforce. She is the author of seven books, including The Truth about Hiring the Best, UnRetirement, and her most recent, Hallelujah! An Anthem for Purposeful Work.

Ms. Fyock has served on faculty for the Society for Human Resource Management, and is an active volunteer leader. She served as President of her local chapter and as Chair of the Human Resources Certification Institute. Currently she serves as the Immediate Past Chair for KY SHRM. She is lifetime certified as a Senior Professional in Human Resources.

Most recently Ms. Fyock helps aspiring authors write their books and has authored a book on how to write a book, On Your Mark: From First Word to First Draft in Six Weeks. As a book coach, she helps her authors find their voice, develop their thesis and outline, and get their books written. She has recently served as editor/project manager for Greyden PressísThought Leadership anthology, *Whatís Next in Human Resources, featuring 17 authors addressing the issues of the future of the workplace, to be released in early 2015

Please visit cathy@cathyfyock.com for more information.

Ms. Fyock can be contacted at 502-445-6539 or

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board Ė for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driverís seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.