Mr. Adelson

David Adelson

President & CEO

Intelity Corporation

David Adelson is founder, CEO and president of Intelity, creator of integrated guest services software for the hospitality industry. Since the company began, Intelity has installed its unmatched ICE platform on multiple devices (TVs, smartphones, tablets and PCs) at more than 500 hotels on six continents. It was the first company to allow hotels to offer guest services on tablet in guestrooms and through guests’ personal devices.

Mr. Adelson has used his background in business that began with his graduation from Penn State as well as nearly two decades of executive leadership experience within the travel and hospitality industries to shape Intelity into a company with a presence within the portfolio of every major hotel brand in the world. In 2011 and 2013, Intelity was awarded with the HFTP Visionary Award.

Mr. Adelson currently currently serves on the HTNG Vendor Advisory Council and has previously been an administrator for hospitality industry courses at Boston College, Cornell University and Drexel University.

Mr. Adelson can be contacted at 888.738.7271 or david.adelson@intelitycorp.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.