Mr. Powell

Stephen Powell

Senior Vice President

IHG Worldwide Sales

Stephen Powell serves as Senior Vice President, Worldwide Sales for InterContinental Hotels Group (IHG). IHG has nine hotel brands, over 161 million guest annually, 688,517 rooms in over 4700 hotels located in nearly 100 countries and territories around the world.

Mr. Powell’s key responsibilities include the creation of a unified sales platform for IHG as a worldwide company with global customers and development of a common way of delivering the IHG brand proposition through a consistent sales experience.

Mr. Powell joined InterContinental Hotels Group in December 2003 as Vice President of Sales, UK & Ireland and was soon promoted to Senior Vice President, Sales & Marketing for EMEA where he was instrumental in linking brands and sales together to drive tangible business results. Since 2007, Mr. Powell has served in his current role as Senior Vice President of Worldwide Sales. He leads a team of professionals that has implemented solutions and programs, such as sales force automation, that serve customer needs and drive results for IHG.

Mr. Powell has over 35 years of experience in the hotel industry, receiving recognition with a number of awards for industry leadership. He graduated from the University of Texas and has worked in various senior positions for a number of companies in the US. He was Vice President of Sales and Marketing for Sheraton Hotels & Resorts – North America and Sales Director for Loews Hotels in America. He has also established global sales teams for hospitality industry software companies, namely PlanSoft Corporation and Certain Software.

In April 2013 The Convention Industry Council (CIC) announced that Mr. Powell was amongst five meeting leaders to receive the highest honor in the meetings industry. The inductees into the Hall represent influential leaders who have shaped the industry over a lifetime of accomplishments and whose contributions have left an indelible impression on the industry. Mr. Powell was officially inducted into CIC’s Hall of Leaders in October 2013.

Mr. Powell is a former President of the Site International Foundation and a former International President of Meeting Professionals International. He has also held the title of MPI's Supplier of the Year.

Mr. Powell has served on committees and boards including the American Society of Association Executives, Hospitality Sales Management Association International, Convention Industry Council, Meeting Professionals International, Site International and the Institute of Directors. He participates in public speaking at industry events and has published several articles on industry trends on sales and marketing issues.

Mr. Powell can be contacted at 770-604-2000 or stephen.powell@ihg.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.