Mr. Hoog

Andrew Hoog

CEO and Co-founder

viaForensics

Andrew Hoog is CEO and a co-founder of viaForensics, a leading-edge provider of mobile security products, committed to advancing the state of mobile security worldwide. His previous executive and consultative work includes positions with TricorBraun, one of the packaging industry’s largest suppliers of glass and plastic containers, closures, dispensers and tubes; Express Scripts, which manages prescriptions for 100 million Americans; and Envision, LLC, a leader in the IT Staffing industry.

Under Mr. Hoog's leadership, complemented by the intelligence and wisdom of his colleagues, viaForensics offers a unique services that provide broad coverage for the large mobile security attack surface, including mobile devices, apps and end users. As mobile apps and devices proliferate in the workplace, viaForensics’ products allow companies and governments to be proactive rather than reactive in their approach to security. This advantage is critical for a variety of organizations around the globe.

Mr. Hoog is also a trusted source for technology reporters and a sought-after commentator about safeguarding confidential material, having recently been interviewed by the New York Times about protecting businesses from data breaches. He has further addressed issues involving mobile security, explaining to readers of PCWorld about where people's data goes, how it is used and how much of it is encrypted.

Mr. Hoog can be contacted at 312-878-1100 or ahoog@viaforensics.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.