Mr. Foliot

David Foliot

Vice President, Hospitality

Foliot Furniture

Based in Las Vegas, Nevada, David Foliot is vice president of the hospitality division of Foliot Furniture. His interest in the company initially sparked at the tender age of eight, when he accompanied his father to meetings with clients and suppliers. When he was old enough to begin working, his choice of workplace was obvious. He spent the next six summers working in the factory while quickly rising through the ranks. Majoring in Management at the University of Quebec in Montreal further prepared him for a future with Foliot Furniture.

Throughout his career, Mr. Foliot has made it a point to touch every aspect of the company, be it in sales, planning, or on the road as a sales representative. His experience with multiple facets of the company has not only made him an invaluable asset but has also ensured that his expertise is well rounded.

During his tenure with the hospitality division, Mr. Foliot recognized the opportunity for Foliot Furniture to grow within the hotel industry. He helped pioneer the use of laminates for furniture in major hotel chains, including Holiday Inn and Hilton’s Hampton Hotels.

While building a team of dedicated and competent employees, establishing a strategic sales plan, and investing countless hours in research and development, he has been instrumental in driving growth and increasing sales. As Foliot Furniture continues to position itself as the premier manufacturer and vendor of laminate furniture in the hospitality industry, Mr. Foliot is more focused than ever on building upon past successes while expanding to additional hotel chains.

Mr. Foliot can be contacted at 702-277-4365 or david@foliot.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.