Ms. Patawaran

Deanna Jean Patawaran

Sales Manager

SpringHill Suites by Marriott Toronto Vaughan

Deanna Jean Patawaran, Group Sales Manager at SpringHill Suites by Marriott Toronto Vaughan, completed her Wedding Planner Certificate for Marriott and eventually moved to handling Corporate, Association and SMERF (Sports, Military, Education, Religion , Fraternity) markets/accounts.

After 9+ years with Marriott, Ms. Patawaran decided it was time for a change and and moved as to a Senior Sales role with Four Points by Sheraton for four years. This was followed by other Sales and Marketing roles: with Schulich School of Business, Delta Toronto East Hotel and Suites, Holiday Inn Express and Days Inn Niagara Falls.

In addition to being full-time in Hospitality Sales, Ms. Patawaran is an active volunteer with different associations in a leadership role: IAAP (International Association of Administrative of Professionals), Scarborough Chapter, currently Chapter President, MPI (Meeting Professional International), Toronto Chapter, with the Special Events Committee, VCC (Vaughan Chamber of Commerce), Secretary with the Women to Women Committee, and the FCAV (Filipino-Canadian Association of Vaughan), Director.

Ms. Patawaran currently resides in Mount Albert with her husband Danilo, two daughters, Dorothy Dee and Danika and their Bijon-Poodle Tiger.

Ms. Patawaran can be contacted at 905-695-9305 or dpatawaran@springhillsuitesvaughan.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.