Mr. Seigel

Bruce Seigel

Director of Sales & Marketing

The Ritz-Carlton Resorts, Naples

Bruce Seigel the Director of Marketing for The Ritz-Carlton Resorts of Naples Florida, started his hospitality managerial/leadership career over thirty years ago as a sales manager at the Pines Resort Hotel, in the Catskill Mountains in New York State. He became the General Manager in 1992. In 1996, he became the Director of Sales and Marketing for the Radisson Plaza Hotel Syracuse attached to the Onondaga Convention Center.

He joined The Ritz-Carlton Hotel Company in St. Louis, Missouri in 1999, as Director of Sales and Marketing/Catering and Conference Services. In October of 2005, Mr. Seigel became The Director of Marketing for The Ritz-Carlton Resorts of Naples, leading the sales and marketing efforts for both The Ritz-Carlton, Naples and The Ritz-Carlton Golf Resort, Naples.

Mr. Seigel is a national “certified” speaker for The Ritz-Carlton Learning Institute, a division of the Ritz-Carlton Hotel Company that focuses on presenting The Malcolm Baldridge National Quality Award “legendary service” program to companies throughout the world.

He is also a certified instructor for The Ritz-Carlton Sales School, an internal sales program, teaching sales professionals in the company throughout the world, the class entitled Sales Service and Skills Foundations. He also teaches a new four-hour course on “The Ritz-Carlton Customer and the Sales Organization.” Additionally, in 2013-2014 Bruce served as an adjunct professor at Florida Gulf Coast University teaching hospitality sales and marketing.

Mr. Seigel is a member of several leading industry organizations including a twenty-year member of HSMAI, MPI, The New York Society of Association Executives in New York, The Luxury Marketing Council and Sales and Marketing Executives International (SME).

Mr. Seigel holds a master’s degree in Public Administration from the State University of New York.

Mr. Seigel can be contacted at 239-598-3300 or bruce.seigel@ritzcarlton.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.