Mr. Seigel

Bruce Seigel

Director of Sales & Marketing

The Ritz-Carlton Resorts, Naples

Bruce Seigel the Director of Marketing for The Ritz-Carlton Resorts of Naples Florida, started his hospitality managerial/leadership career over thirty years ago as a sales manager at the Pines Resort Hotel, in the Catskill Mountains in New York State. He became the General Manager in 1992. In 1996, he became the Director of Sales and Marketing for the Radisson Plaza Hotel Syracuse attached to the Onondaga Convention Center.

He joined The Ritz-Carlton Hotel Company in St. Louis, Missouri in 1999, as Director of Sales and Marketing/Catering and Conference Services. In October of 2005, Mr. Seigel became The Director of Marketing for The Ritz-Carlton Resorts of Naples, leading the sales and marketing efforts for both The Ritz-Carlton, Naples and The Ritz-Carlton Golf Resort, Naples.

Mr. Seigel is a national “certified” speaker for The Ritz-Carlton Learning Institute, a division of the Ritz-Carlton Hotel Company that focuses on presenting The Malcolm Baldridge National Quality Award “legendary service” program to companies throughout the world.

He is also a certified instructor for The Ritz-Carlton Sales School, an internal sales program, teaching sales professionals in the company throughout the world, the class entitled Sales Service and Skills Foundations. He also teaches a new four-hour course on “The Ritz-Carlton Customer and the Sales Organization.” Additionally, in 2013-2014 Bruce served as an adjunct professor at Florida Gulf Coast University teaching hospitality sales and marketing.

Mr. Seigel is a member of several leading industry organizations including a twenty-year member of HSMAI, MPI, The New York Society of Association Executives in New York, The Luxury Marketing Council and Sales and Marketing Executives International (SME).

Mr. Seigel holds a master’s degree in Public Administration from the State University of New York.

Mr. Seigel can be contacted at 239-598-3300 or bruce.seigel@ritzcarlton.com

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.