Mr. Seigel

Bruce Seigel

Director of Sales & Marketing

The Ritz-Carlton Resorts, Naples

Bruce Seigel the Director of Marketing for The Ritz-Carlton Resorts of Naples Florida, started his hospitality managerial/leadership career over thirty years ago as a sales manager at the Pines Resort Hotel, in the Catskill Mountains in New York State. He became the General Manager in 1992. In 1996, he became the Director of Sales and Marketing for the Radisson Plaza Hotel Syracuse attached to the Onondaga Convention Center.

He joined The Ritz-Carlton Hotel Company in St. Louis, Missouri in 1999, as Director of Sales and Marketing/Catering and Conference Services. In October of 2005, Mr. Seigel became The Director of Marketing for The Ritz-Carlton Resorts of Naples, leading the sales and marketing efforts for both The Ritz-Carlton, Naples and The Ritz-Carlton Golf Resort, Naples.

Mr. Seigel is a national “certified” speaker for The Ritz-Carlton Learning Institute, a division of the Ritz-Carlton Hotel Company that focuses on presenting The Malcolm Baldridge National Quality Award “legendary service” program to companies throughout the world.

He is also a certified instructor for The Ritz-Carlton Sales School, an internal sales program, teaching sales professionals in the company throughout the world, the class entitled Sales Service and Skills Foundations. He also teaches a new four-hour course on “The Ritz-Carlton Customer and the Sales Organization.” Additionally, in 2013-2014 Bruce served as an adjunct professor at Florida Gulf Coast University teaching hospitality sales and marketing.

Mr. Seigel is a member of several leading industry organizations including a twenty-year member of HSMAI, MPI, The New York Society of Association Executives in New York, The Luxury Marketing Council and Sales and Marketing Executives International (SME).

Mr. Seigel holds a master’s degree in Public Administration from the State University of New York.

Mr. Seigel can be contacted at 239-598-3300 or bruce.seigel@ritzcarlton.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.