Mr. McAlpine

Peter McAlpine

Senior Consultant

Renaissance Consulting Ltd.

Peter McAlpine is the Senior Consultant at Renaissance Consulting Ltd. in Bangkok. The company specializes in pre-opening 5-star hotels and resorts; in creating an energetically strong guest experience, which he calls Heart-based Hospitality; and in upgrading hotels from the pervasive level of SOP-Customer Satisfaction. The company's strength lies in creating a guest experience that has a very warm energy and feeling, and which is strong in loving kindness, compassion, and heart-warming care.

After working with The Peninsula Bangkok Mr. McAlpine set out to find ways to create a guest experience, which was not mechanical in nature or emotionally and energetically flat, as it is in many 5-star hotels, and which was also strong in the energy of love for fellow human beings. This led him to studying how ancient cultures used energy to influence the environment and to heal; what quantum science has discovered about energy; thought and heart energy research; and also ways to change one’s energy and send it.

Mr. McAlpine used this knowledge to create Heart-based Hospitality, which restores to hospitality the core values of loving kindness, compassion, and heart-warming care, and above all the energy of love, and which enables hotel staff to express fully their true loving nature. This kind of hospitality is like the Holy Grail of the hotel industry.

Mr. McAlpine has helped several hotels to win prestigious international awards, including World Travel Awards.

More and more nowadays Mr. McAlpine is applying the same energetic principles and techniques to helping farmers in Africa.

Please visit http://www.hatsglobal.com for more information.

Mr. McAlpine can be contacted at +66-82-727-9273 or info@renaissanceconsultingltd.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.