Ms. Sheridan

Martha Sheridan

President & CEO

Providence Warwick Convention & Visitors Bureau

Martha Sheridan is president and CEO of the Providence Warwick Convention & Visitors Bureau (PWCVB). In her role she leads an organization whose mission is to create vibrant growth for the local hospitality economy by promoting, developing, and expanding a united visitor industry. She oversees all day to day operations at the PWCVB, leading a staff of 20 destination sales and marketing professionals. In 2010 Ms. Sheridan spearheaded efforts to form the Rhode Island Sports Commission, now a division of the PWCVB.

Ms. Sheridan has over 25 years experience in destination marketing. Prior to her current position she served as Vice President of Sales at the Newport County (RI) Convention and Visitors Bureau. She was recently named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings magazine.

Ms. Sheridan just completed a term as Chair of the Destination Marketing Association International, the world’s largest association of destination marketing professionals. She has held leadership positions with several local, regional and national organizations including the RI Hospitality and Tourism Association Education Foundation, Meeting Professionals International New England Chapter (MPINE) and the New England Society of Convention and Visitors Bureaus.

Ms. Sheridan is the recipient of the Rhode Island Hospitality Association’s (RIHA) Mary Brennan Tourism Award for outstanding achievement in tourism promotion and in 2010 was named RIHA Woman of the Year. She is also the recipient of the MPINE President’s Award and the MPINE Supplier of the Year Award. In 2013, Ms. Sheridan was presented the Morris J. Gaebe Profile in Excellence Award from Junior Achievement of Rhode Island.

She is a graduate of the University of Rhode Island and lives in Wakefield, RI with her husband, Arthur and three children.

Ms. Sheridan can be contacted at 401-456-0224 or msheridan@goprovidence.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.