Mr. Cooper

Mark Cooper

Chief Executive Officer

International Association of Conference Centers

Mark CooperChief executive officer of IACC brings 25 years of experience in the global meetings industry working for both U.S.- and U.K.-based organizations, in a number of leadership roles requiring a sales and marketing specialism.

With an extensive background, he has held senior posts with respected conference center operators and global third party agencies, including Dolce Hotels & Resorts, Sundial Group, ConferenceDirect and Warwick Conferences.

Mr. Cooper joined IACC in 2012 to deliver the strategic plan of IACC which includes building strategic international relationships and continuing to provide our members with the services and benefits they have come to value over the years.

Mr. Cooper has until recently held positions on both the European and Global Boards of IACC and has been an active member in the association for 15 years.

Mr. Cooper brings a long-standing passion and excellent past experience in championing the meetings experience and it is his role to develop and expand IACC globally and encourage membership expansion by providing new and exciting benefits.

IACC aims to engage new people, in new environments and even new countries. The association will embark on a series of initiatives to increase the size of the ‘IACC Shop-Window’ and raise the profile to ultimately deliver membership growth in 2013 and 2014.

Members that make up the community of IACC are an incredibly exciting group of impassioned experts and ambassadors and the association engages with many related organisations and cements its reputation as the Thought Leader of the Meetings Industry.

VISION: 
IACC is a community of passionate people and organizations delivering innovative and exceptional meeting experiences.
MISSION: 

The International Association of Conference Centres is the thought leader on the meeting experience. IACC represents its members by defining and promoting the IACC Meeting Concept and providing learning opportunities. There are meetings and there are IACC Meetings.

Mr. Cooper can be contacted at 44-0-7824-640624 or mcooper@iacconline.org

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.