Mr. Cooper

Mark Cooper

Chief Executive Officer

International Association of Conference Centers

Mark CooperChief executive officer of IACC brings 25 years of experience in the global meetings industry working for both U.S.- and U.K.-based organizations, in a number of leadership roles requiring a sales and marketing specialism.

With an extensive background, he has held senior posts with respected conference center operators and global third party agencies, including Dolce Hotels & Resorts, Sundial Group, ConferenceDirect and Warwick Conferences.

Mr. Cooper joined IACC in 2012 to deliver the strategic plan of IACC which includes building strategic international relationships and continuing to provide our members with the services and benefits they have come to value over the years.

Mr. Cooper has until recently held positions on both the European and Global Boards of IACC and has been an active member in the association for 15 years.

Mr. Cooper brings a long-standing passion and excellent past experience in championing the meetings experience and it is his role to develop and expand IACC globally and encourage membership expansion by providing new and exciting benefits.

IACC aims to engage new people, in new environments and even new countries. The association will embark on a series of initiatives to increase the size of the ‘IACC Shop-Window’ and raise the profile to ultimately deliver membership growth in 2013 and 2014.

Members that make up the community of IACC are an incredibly exciting group of impassioned experts and ambassadors and the association engages with many related organisations and cements its reputation as the Thought Leader of the Meetings Industry.

VISION: 
IACC is a community of passionate people and organizations delivering innovative and exceptional meeting experiences.
MISSION: 

The International Association of Conference Centres is the thought leader on the meeting experience. IACC represents its members by defining and promoting the IACC Meeting Concept and providing learning opportunities. There are meetings and there are IACC Meetings.

Mr. Cooper can be contacted at 44-0-7824-640624 or mcooper@iacconline.org

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.