The future of hospitality lies in destinations where wellness is not an amenity but an ecosystem. When the landscape, architecture, and programming work in concert, the result is a "feel good factor" that guests can sense immediately, and long after check out. The best wellness destinations heal while teaching us how to live well. When guests feel better, business does too. READ MORE
Hotel owners and investors must move beyond traditional financial indicators in asset evaluation and take a holistic approach with new metrics to uncover hidden property value and future potential. This article explains why conventional evaluation tools don't do the trick alone anymore, which modern metrics to take into account and what drives value at modern hospitality assets. READ MORE
Sustainability in hospitality isn't just a trend. It's an operational imperative that drives guest loyalty, cost-savings, and community trust. Hilton's Steve Karwoski shares lessons from Hilton Anaheim's recent multimillion-dollar renovation and its use of LightStay, Hilton's to LightStay, Hilton's sustainability management platform, to advance energy reduction, water conservation, waste diversion, and community impact. Karwoski offers actionable insights hotels of all sizes can adopt to integrate sustainability into everyday operations. READ MORE
Negative customer engagement isn't just a complaint but a visible breakdown of the guest-hotel relationship. In hospitality today, elevated expectations, zoomed-in guest values and digital amplification mean one frustrated experience can ripple across the brand. This article explores how hotels can identify these moments early, repair the relational damage behind them, and rebuild trust to transform disruption into loyalty. READ MORE
In 2025, did you do everything possible to target the junior guest segment? If not, you're missing a lucrative chance to boost your bottom line. As the new year approaches, it's time to reassess your strategy for engaging junior guests. itavi founder and CEO Ayana Rodriguez discusses the importance of reimagining the traditional kids' club and new programs to integrate and jumpstart your 2026 opportunity. READ MORE
Worried that wellness has become a tired and overused concept? Interested in what wellness could offer to hotels but do not want to become a wellness hotel? There is a concept that can offer a solution to hotels and hoteliers looking for a sounder foundation to their offering. Consider is PERMAH model as relevant alternative. READ MORE
It's become increasingly clear that wellness-minded asset types will become a new class of properties in the market. While these aren't new, they often include distinct property features that require reconsidering the conventional framework of financing, valuation methodologies, CAP rate averages, and WACC factors. This article describes an outlook for this new asset class to help identify and unlock wellness and sustainability in hospitality finance. READ MORE
