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Discover how drone storytelling is reshaping hotel marketing strategies and driving measurable results. This article explores how independent hotels can harness Emotional Drone Mapping and short-form video to boost guest engagement, increase direct bookings, and elevate their brand presence. Drawing from real-world case studies, it offers actionable, cost-effective strategies that combine emotional psychology, cinematic visuals, and platform-specific content to create lasting impact in today's competitive hospitality landscape. READ MORE

After working and leading a construction company for more than 25 years and being involved in the hospitality space, Elías Barbosa decided to launch TROBBU in 2024 in order to fill a gap in the market in luxury travel and real estate. The company is revolutionizing both sectors and aims to be one of the leading boutique hotel brands in the world. READ MORE

With ICE conducting increased immigration enforcement, many hoteliers may be concerned about whether they are prepared for law enforcement visiting their properties. The Fourth Amendment protects against unreasonable searches and seizures, but how does that apply to privately owned hotels that are open to the public? Understanding rights and developing a plan in advance are crucial for successfully navigating law enforcement inquiries. READ MORE

Today's hotels work hard to make the guest experience their highest priority, which includes providing luxurious amenities and delicious dining options. However, poor indoor air quality - specifically due to the presence of air particulates - has the potential to compromise guest health. Luckily, modern cooling technologies have the ability to strip away dangerous particulates to deliver a safe and enjoyable hotel experience. READ MORE

Amy McDonald, CEO of Under a Tree, explores how wellness is driving a new era of value in hospitality and real estate. From concept to investment strategy, "The ROI of Wellness" reveals how integrated wellness can transform guest experience, elevate brand relevance, and generate measurable returns across diverse property types. READ MORE

LIBRARY ARCHIVES

Mansi Joshi

Mid-scale hotels can offer unique, well-rounded hospitality by blending lower and upper-middle segments, focusing on experience-based services without sacrificing profitability. Key strategies include revenue and cost optimization, sustainability through ESG practices, and tech-driven solutions for both guests and staff. By balancing digital and analog methods, these hotels can overcome challenges such as low bookings or limited staff, with strategic management ensuring a positive guest experience. READ MORE

Alexander Mirza

The hospitality industry has historically played a role in promoting cross-cultural understanding. Western brands have thrived in China, but recent geopolitical tensions and regulatory challenges have led to declines in foreign investment, student exchanges, and tourism. Despite these challenges, sectors like hospitality and biotech continue to see opportunities in China's vast market and talent pool, although the future of Western engagement in China remains uncertain. READ MORE

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