Worldhotels Unveils World Luxury - A Curated Collection of Iconic Independent Hotels

World Luxury offers guests the pleasure of experiences so unique and personal, they deserve to be told and retold.

. June 16, 2016

NEW YORK (June 15, 2016) - Once again, Worldhotels reinforces its maxim, “Defy Ordinary” with a new curated collection of distinctive hotels. World Luxury, a program that caters to the discerning needs of luxury hotels and travelers launched officially on June 1st this year, offers the ultimate guest experience - personalized, intuitive and as unique as each guest's dreams and aspirations.

LRA by Deloitte, a leading global provider of Brand Protection and Customer Experience Measurement Services for multinational companies, has been selected as a strategic partner to conduct in-depth emotional level intelligence audits for handpicked candidate hotels being considered for inclusion under the World Luxury umbrella. Travelers can be assured that all hotels flying the World Luxury flag have been measured against stringent criteria and will provide genuine travel experiences and stories that will always be remembered with much fondness.

Catering to today's modern travelers and their discerning expectations, the first five hotels to define World Luxury promise authentic travel experiences and lasting memories. For those seeking the fresh, the creative, and the most iconic experiences, World Luxury hotels will provide the canvas for the most precious stories ever written - our guest's very own.

Amatara Resort & Wellness, Phuket, Thailand - A Thai haven surrounded by the tranquility of Andaman Sea

Amatara Resort & Wellness draws on the island's spirit of tranquility and offers a serene and elegant atmosphere. The state-of-the-art wellness center offers guests holistic, all-inclusive wellness programs complemented by nutrient dense organic cuisine to re-balance inner peace and wellbeing on all levels. Guests need not look further than Amatara Resort & Wellness especially if they are looking for a luxury escape to revive their souls.

Through September 30, guests can experience Amatara Resort & Wellness at a 38 percent discount with a minimum 2-night stay at its Premier Sea View, Pavilion and Sea View Cape categories. The offer includes late checkout until 2pm, guaranteed room upgrade to the next category and double Peakpoints. Room rates start from USD $139.

Amilla Fushi, Baa Atoll, Maldives - An exquisite tropical embodiment of an island retreat set against the splendor of the Maldives

“Amilla Fushi” means “my island home” in Maldivian. The resort is a geographical marvel situated amidst the picturesque UNESCO World Biosphere Reserve of Baa Atoll - one of 26 natural atolls in the Indian Ocean, and home to some of the world's most pristine waters. Amilla Fushi ensures a timeless and intimate adventure-filled holiday. To fully immerse themselves in a truly Maldivian jaunt guests can draw on the islands' cultural roots, the vibrant house reef, the laidback lifestyle and the idyllic beaches. Room rates start at USD $840.

Sunset Marquis Hotel, Los Angeles, United States - A sanctuary amidst the city of angels and a perennial favorite among Hollywood's celebrities

Tucked away in the heart of Sunset Strip, it was as though the Sunset Marquis Hotel was built specifically for those who wanted to live the lifestyle made popular by Hollywood's elite. Magic is in the air of this serene oasis, which has served as the home-away-from-home for the likes of media darlings, supermodels, rock legends and sagacious travelers far and wide—a muse, that has inspired generations of creators and innovators. So come soak in the heart and soul of the Sunset Marquis Hotel, and immerse yourself in one of Los Angeles' best kept secrets. Room rates start from USD $315.

The White Swan Hotel, Guangzhou, China - One of Guangzhou's most precious and undiscovered gems

Majestically overlooking the scenic Pearl River from its location on historic Shamian Island, the White Swan Hotel perfectly encapsulates the elegance and luxuriousness of the Orient and is the first World Luxury hotel signed in China. This urban resort is set in the heart of one of China's most bustling cities, Guangzhou. Guests will be delighted by the landmark hotel's centerpiece, a cascading waterfall and rockery, when they enter the grand atrium. The verdant oasis of Shamian Island is one of Guangzhou's hottest tourist destinations. This partnership with the White Swan Hotel will begin July 1, 2016.

Upper House, Gothenburg, Sweden - A harmonious environment of the senses complemented by the very best of Nordic beauty

An undeniable sense of attentive warmth flows through Upper House in Gothenburg, Sweden. Natural light and Nordic beauty take center stage in this harmonious sanctuary set in heart of the city. The most sumptuous and decadent of offerings can be found at Upper House Dining, a Michelin star restaurant where the very best of daily produce meets Head Chef Måns Backlund's creativity and imagination. Guests can find Upper House on the top floors of Gothia Towers, Northern Europe's largest hotel and conference facility. Room rates start from USD $397.

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About Worldhotels:

● Worldhotels is a global brand that brings together some of the world's most unique independent hotels. With the tagline “Where Discovery Starts” it targets savvy travelers that seek an authentic and local experience when choosing a hotel. Worldhotels now offers approximately 450 hotels in 250 destinations and 65 countries worldwide, including hotels under development and in integration.

● With over 40 years of excellence in the industry, the company's mission is to provide access to luxury and upper upscale hotels of character and distinction. Each hotel in the Worldhotels portfolio has been carefully selected to ensure it meets the group's strict quality standards. Each hotel is measured against over 1,000 quality criteria every year.

● Guests can also earn points with the group's loyalty program, Worldhotels Peakpoints (worldhotels-peakpoints.com), and redeem them for hotel vouchers. Travelers also earn miles for each stay thanks to an extensive list of airline partnerships including 24 frequent flyer programs by the world's premier international carriers. Singapore Airlines, Air France, Cathay Pacific, Qantas, Lufthansa, and United Airlines are just some of the partners that make earning miles with Worldhotels easy.

● Through a comprehensive range of services that includes global marketing, sales, training, e-commerce and state-of-the-art distribution and technology, Worldhotels backs independent hotels with the power of a global brand while allowing them to retain their individual character and identity. In addition to its classic “affiliation model”, the group offers independent hotels a “full license” branding solution which is the perfect alternative to standard franchise contracts.

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