Terranea Resort Wins Statewide Tourism Marketing Award
Named 2016 Poppy Award Winner for Best Overall Marketing Campaign
RANCHO PALOS VERDES, CA. March 16, 2016 - Terranea Resort, A Destination Hotel, was honored with the top prize for Best Overall Marketing Program ($500K - $2M category) at Visit California's Poppy Awards and Industry Recognition Gala on February 23, 2016. The award was given to Terranea Resort for its compelling new strategic campaign dubbed “Our Official.” The campaign was created to accurately depict Terranea's rich experience for guests, while setting the resort apart from other Southern California destinations. In addition, Terranea was named a finalist for the “Best Social Media Campaign” category.
“We are honored to be recognized among the best of California's tourism partners,” said Agnelo Fernandes, Senior VP of Sales and Marketing at Terranea Resort. “Terranea strives to create engaging marketing campaigns that highlight the property's own culture and way of life, while celebrating California lifestyle.”
The winning marketing campaign, dubbed “Our Official,” showcased Terranea experiences such as “Land Not Far Away,” “Our Official Holiday” and “Our Official Ceremony.” The campaign efforts showcased Terranea as a place rich with its own customs, traditions, culture, and experiences, and a celebration of the unique California lifestyle. The new identity featured Terranea's accessible location, just 30 minutes from LAX, making the resort an exotic escape without the travel time. All integrative campaign elements, including advertising, public relations and social media, worked simultaneously to showcase Terranea's rich guest offerings.
A series of digital and print ads were developed to highlight the unique and memorable experiences guests could enjoy during their visit. Complimented with PR support, an extensive social media campaign was designed to further engage and create relationships with guests prior to arrival. Combined campaign efforts helped create significant growth across the board at the resort, driving revenue up 27 percent, booking up 22 percent and room nights up 21 percent.
“The outstanding marketing programs that were celebrated are a big part of the reason that California is the premier tourism destination in the U.S.,” said Caroline Beteta, President and CEO of Visit California. “The tourism industry stimulates over $121 billion in visitor spending in California every year, and generates over 1 million jobs in the state. The Poppy Awards celebrate California's innovative, creative spirit and raise the bar for travel marketing statewide and beyond.”
Visit California, the marketing organization for travel to the state, presents the Poppy Awards every other year in a contest that honors the best and brightest of California tourism. This year, the ceremony was held in Jack London Square in Oakland and attended by nearly 400 top tourism professionals. Winners were selected by a panel of industry marketing experts in ten categories ranging from Best Content Marketing Campaign to Best Digital Campaign.
For more information about Terranea Resort, please visit www.Terranea.com.
About Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs - in partnership with the state's travel industry - that keep California top-of-mind as a premier travel destination. According to Visit California, spending by travelers totaled $121.2 billion in 2015 in California, generating 1,058,000 jobs in the state and $9.7 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.VisitCalifornia.com. For story ideas, media information, downloadable images, video and more, go to www.media.visitcalifornia.com.
About Terranea Resort, A Destination Hotel
Located on California's Palos Verdes Peninsula, Terranea is Los Angeles' premier oceanfront resort with 102-acres of unparalleled Pacific Ocean views. Terranea opened its doors in June 2009 and offers world-class accommodations that range from hotel suites to bungalows, oceanfront casitas and luxurious villas, which are also available for purchase as seaside second homes through Terranea Real Estate. Amenities include The Links at Terranea, a nine-hole, par three golf course; award-winning 50,000 sq. ft. oceanfront spa and fitness center; four swimming pools and a 140-foot waterslide; marea luxury boutique; 135,000 sq. ft. of conference and meeting space; and eight dining venues including signature restaurant mar'sel; Nelson's, a cliff-side spot ideal for whale watching; and Asian-inspired bashi. Terranea is proud of its farm-to-Terranea culinary philosophy that focuses on utilizing local and sustainable ingredients. Terranea's bountiful land boasts herb and vegetable gardens, lemon groves, bee hives, a Sea Salt Conservatory and more. As well, the resort's innovative activity center and adventure concierge, Pointe Discovery, lets guests discover and explore Terranea's rich terrain with miles of scenic coastal trails, secluded beach cove and ocean environment. Fun, enriching programs and activities such as habitat photography, falconry, kayorkle and paddle boarding also abound. Terranea Resort is owned by a joint venture comprised of Lowe Enterprises and JC Resorts and is a member of the American Express Fine Hotels & Resorts program and AAA Four-Diamond property. Since its opening, Terranea Resort has been named one of Travel + Leisure's 500 Best Hotels in the World and earned a spot on Conde Nast Traveler's Readers Choice Awards and Gold List. The resort also received the Award of Excellence from Wine Spectator and has been recognized numerous times on U.S. News & World Report's Best U.S. Hotels list. For additional information about Terranea Resort, www.terranea.com, call 866-802-8000 or follow Terranea on Facebook, Instagram and Twitter.
About Destination Hotels
Destination Hotels (Destination) is the leading operator of independent hotels, resorts and residences in the United States. Headquartered in Denver, Colorado, Destination is an industry leader with more than 40 years of hospitality management and development experience. Located in premier destinations, the portfolio is continuously growing with more than 40 luxury and upscale properties from coast to coast. The award-winning company operates 20 golf courses, 20 full-service spas, six IACC-certified conference centers and 110 bars and restaurants. The privately-owned company is a subsidiary of Lowe Enterprises, a Los Angeles-based investment, development and real estate firm. For more information on Destination Hotels, visit www.destinationhotels.com. Follow us on Twitter: @Destination. Like us on Facebook: DestinationHotels.
Contacts:
Jessie Burns
Terranea Resort
[email protected]
310-265-2852
Mara Weiss
MMGY Global
[email protected]
646-237-4522
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