nSight Taps Keli McCormack as Regional Director of Sales
NASHVILLE, TN - June 17, 2014 - nSight, the leading provider of online consumer shopping intelligence for the travel industry, has named business intelligence (BI) and digital marketing expert Keli McCormack as Regional Director of Sales to support the growing demand for its hotel travel intelligence solution. With an increase in recent destination clients from Arizona to Visit Seattle and Las Vegas to Discover Los Angeles, nSight is experiencing rising demand for its hotel version of nSight travel intelligence in western markets.
Over her 20-year career, Keli has built a strong expertise in revenue management, digital marketing and business intelligence. As Regional Director of Sales focusing on the Western Region, she will work directly with hotels to leverage the insights from nSight to increase bookings from third-party websites and their brand.com. nSight enables hotels to see who is searching and booking them across 5,000+ travel websites worldwide to inform revenue management and marketing decisions, answering questions such as:
•In what future arrival periods should the hotel raise or lower prices to grow share?
"Keli understands how to translate data into action for her hotel clients," explained Jami Timmons, president and Chief Product Officer of nSight. "She's a problem solver that partners with her clients to realize new opportunities revealed by nSight's data, so they can respond with strategies and tactics to grow results."
As Regional Director of Sales, Keli will manage market development for independents, brands and management companies in the Western Region. She'll be working closely with our local State and City Destination clients whose member hotels get substantial value from the destination's existing relationship with nSight. Hotel clients receive a free market view of the subscribing destination as soon as they join.
McCormack worked alongside nSight President and Chief Product Officer Jami Timmons at TravelClick when Timmons led its BI team, and designed and launched Hotelligence360 over five years ago.
"Showing performance against third-party websites, nSight delivers a missing perspective that hotels have been wanting for years," said McCormack. "I'm excited to be working with one of the industry's renown BI visionaries again and to be part of the organization bringing this first-in-market functionality to hoteliers. What gets me excited about nSight is the potential for how it can change the way hotels manage their daily business."
Contact: Keli McCormack at [email protected]
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
