Hard Rock Hotels & Casinos Launches World's First Music Derived Spa Treatments

New Spa Menu is More Zeppelin Than Zen

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. June 05, 2014

Orlando, FL - June 5, 2012 - Hard Rock Hotels & Casinos announces Rhythm and Motion the world's first fully immersed-in music-centric spa menu utilizing amplified vibrations, pressures and patterns, as the foundation of its treatments. This groundbreaking experience takes guests on a rhythmic massage journey — bass vibrations ripple through the massage table as treble beats come from above, sending pulses through the body and leaving guests feeling energized and invigorated. These reinvented Rock Spa® treatments, available at Hard Rock Hotels & Casinos, transcending current spa rituals and inspiring spa-goers to 'Live Hard, Purify Harder.'

“Hard Rock is the only brand bold enough to develop a spa experience more Zeppelin than Zen,” said Dale Hipsh, senior director of operations development at Hard Rock International. “We looked to amp up the traditional spa menu to leave our guests energized and pumped up… the way a concert-goer feels after seeing a mind-blowing show.”

Turning up the volume on the traditional Swedish massage practices, the massage therapist synchronizes movements with an expertly curated playlist as guests embark on a journey of the senses. Utilizing Hard Rock's differentiator - music - each treatment connects the healing power of music with the artistry of message therapy. According to studies from The Mayo Clinic, music relieves pain, enhances immune function and alleviates stress, and Hard Rock developed these cutting-edge treatments to provide an all-encompassing sensory rejuvenation.

Available at Hard Rock Hotels & Casinos, the new Rock Spa® Rhythm and Motion treatments cater to all spa-goers' needs.

Synchronicity is a pulsating massage featuring a masterfully blended soundtrack. Utilizing greatest hits from yesterday to today, the treatment taps into memories to create an experiential journey, in sync with a performance of techniques, pressure and rhythm. The massage is infused with a choice of natural organic essential oils to reduce stress, ease muscle tension, and detoxify.

Smooth Operator retunes the skin and rocks the soul with a two-part treatment that first removes impurities before introducing new nourishing elements. Starting with the rhythmical Sweetgrass-inspired dry brushing— a ritual that softly sloughs rough skin away— and closing with a soothing, detoxifying wrap to release impurities, hydrate and smooth the skin, Smooth Operator wraps it up on a high note.

Face the Music combines the therapeutic benefits of sound vibration and clinically proven organic products to rejuvenate and hydrate facial skin. This journey leaves skin feeling smooth and refreshed, shedding years and restoring a star-worthy glow.

Wrap Remix is the ultimate healing experience, warming and enveloping guests in bliss before the treatment's sweet finish. Benefiting the entire body, this treatment begins with a cleansing shot of ginger tea to jumpstart the detox process, followed by brisk, rhythmical Sweetgrass-inspired dry brushing. Skin is deeply nourished post-wrap with the combination of a 50-minute rhythm and motion massage and cleansing facial mask, completing the treatment. A refreshing shot of Rock Spa® Detox Tea is then served to maintain the state of ahhh even longer.

Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock properties offer stylish and contemporary design, unparalleled service and the thread that unites them all - music. Hard Rock's portfolio of Hotels and Casinos are located in the world's most enviable resort destinations, as well as urban gateway cities. Hard Rock Hotels cater to the evolving and distinctive needs of today's cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel.

To book an immersive musical spa experience at a Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.

About Hard Rock International

With a total of 181 venues in 55 countries, including 140 cafes, 20 hotels and 9 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, Vienna, Anchorage and Siem Reap. New Hard Rock Hotel projects include Daytona Beach, Aruba, Abu Dhabi and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.