A NYC Brand Debut, Melia Hotels Begins Development of 313-room Innside Manhattan to Open in 2016
PALMA DE MALLORCA, Spain - March 24, 2014 - The newest addition to the Innside by Melia hotel brand will bring a lifestyle business experience, efficient and smart service, contemporary design and the latest technology to New York City's NoMad area when it opens 2016. With the signing of a new hotel in New York City, Melia Hotels International continues progressing with its global growth strategy, which during 2013, achieved the milestone of hotels in 40 countries around the world.
The new Innside Manhattan will be located in a 20-story new-ground-up-construction building on West 27th Street, between Sixth and Seventh Avenues. Just a few minutes from the Empire State Building, and a short distance from Times Square, the hotel's proximity to Penn Station and Madison Square Garden provide convenient transportation connectivity along with a privileged location. With 313 rooms, a three-meal restaurant, bar and meeting rooms, the new Innside will complement the flourishing development surrounding the NoMad area.
As part of its aggressive growth strategy, Melia Hotels International plans to open new hotel projects in key gateway cities such as New York, Miami and Los Angeles, geared toward leisure and business tourism, all supported by the group's strong Mediterranean heritage and international leadership in the leisure tourism segment.
"We have identified specific, large North American cities, whose Latin influence and cosmopolitan atmosphere provide brands like Melia, Me by Melia and Innside by Melia an extraordinary opportunity for development," said Gabriel Escarrer, Vice Chairman and CEO of Melia. "It has long been a goal for us to establish a presence in New York City, and Innside by Melia is the perfect opportunity for us to do so as its already a tremendously successful brand in Europe for both business travel and urban escapes."
"The significance of this property to MHI is profound, and the German-originated brand will bring a fresh and innovative hotel concept to North America," said Alvaro Tejeda, VP of Melia for the Americas. "With MHI's aggressive strategy for the growth and development of Innside as an international brand whose versatility, and functionality, as well as the profitability offers true assets for developers, we have been able to leverage new business opportunities and projects within Europe, China, Indonesia and Latin America."
About Melia Hotels Internationa
Founded in 1956 in Palma de Mallorca (Spain), Melia Hotels International is one of the largest hotel companies worldwide as well as the absolute leader within the Spanish market. At present, it operates and distributes more than 365 hotels in 40 countries and 4 continents under the brands: Gran Melia, Melia Hotels & Resorts, Paradisus Resorts, ME by Melia, Innside by Melia, Tryp by Wyndham and Sol Hotels. The strategic focus on international growth has allowed Melia Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf or the US, as well as maintaining its leadership in traditional markets such as Europe, Latin America or the Caribbean. Its high degree of globalization, a diversified business model, its consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Melia Hotels International, being the Spanish hotel leader in Corporate Reputation.
(*) For further information on development opportunities with Melia Hotels International in North America, please contact Denis Ebrill at [email protected]
About Innside by Melia
Innside by Melia hotels provide a lifestyle business experience, efficient and smart service, contemporary design and the latest technology, making them an excellent choice for both business and leisure travellers. The German origin brand, which joined Melia Hotels International portfolio in 2007, is one of fastest growing company's brands, with an ambitious expansion plan and several hotels to open in cities such as Copenhagen, Manchester, Madrid, Dusseldorf or Yogyakarta. www.innside.com
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